At the intersection of Madison Avenue and Silicon Alley is a platform to connect brand marketers and agencies to the most promising new technology. On behalf of The Club, REDBOOKS and sponsor Davis & Gilbert LLP are proud to share the stellar line-up from this past year. 2017 Presenting Companies Gareth Davis, Founder & CEO, … More What’s Next for MarTech?
Guest post by Jody Smith, BroadSign Programmatic has been creating quite the buzz in the out-of-home (OOH) industry for the past few years. Countless discussions and debates have been held amongst industry leaders and experts, yet differentiating between marketing hype and the real deal can be quite complex. Many proclaim they have the best programmatic solution … More The Time For Programmatic DOOH is Now
Rouge Media has established a strong presence in the USA market and the Out of Home industry in North America over the last five years. As it continues to expand at a fast pace, Rouge Media has added a new feather in its cap of recent high-profile appointments with Steve Ridley who joins as Chief … More Ex-Kinetic Global CEO Steve Ridley joins Rouge Media as Chief Partnership Officer
By Allison Fitzpatrick and Paavana L. Kumar With the FTC’s recent announcement regarding its actions against social media influencers, the FTC is re-emphasizing its concerns about influencer campaigns that violate the law by failing to clearly and conspicuously disclose paid sponsorships or other material connections. The FTC’s Complaint Last month, the FTC announced its first … More FTC Brings First Ever Enforcement Action against Individual Social Media Influencers; Updates Warning Letters and Guidance for Influencers and Marketers
The AD Club had a special AW edition of the very popular “Conversation With” Series where we provided direct access and one-on-one conversations with top industry executives who are changing the way we do business. Leading these conversations, were our very own influential Young Professionals, who dove into hot topics. Speakers included: Carl Fremont, Global Chief … More Conversations With Series during Advertising Week
Earlier this year, Inneractive, an independent global mobile ad exchange, appointed Desirée Tunstall as Vice President and General Manager of North America, responsible for growing the team in the region, as well as developing strategic partnerships and revenue opportunities with publishers, demand-side partners and agencies. Click here to read more.
2017 Stars Honorees: (l-r) Susanna Fagring, Forsman & Bodenfors, Kaisy O’Reilly, SK-II, Anselmo Ramos, DAVID The Agency, Gustavo Lauria, We Believers, Josy Paul, BBDO India, Peter Carter, P&G, Jessica Barlow, LVMH, Givenchy Beauty & Kenzo Parfums, Brian Phillips, Framework Gathering insights on bravery from today’s most innovative brands was the perfect way to kick-off the … More 14th Annual Stars of Madison Avenue Highlights