Insights on Retail Marketing Today from Sarah Martinez, Vice President & Industry Lead, Retail, Oath

What are the best ways for marketers to create useful and meaningful connections with shoppers? One word: mobile. Mobile usage has skyrocketed. Today’s shopper wants enhanced multi-channel experiences, whether in-store, on desktop, or on mobile. In a recent Oath study, we found that consumers spend 5+ hours a day on their phones, and that number … More Insights on Retail Marketing Today from Sarah Martinez, Vice President & Industry Lead, Retail, Oath

This year’s theme at The ANDYs: humanity (and other takeaways from the jury room)

  If you’re anything like us, you’ve raised many an eyebrow at award show winners. You’ve wondered “Why did that piece win?”, “Why not that other piece?”, or simply, “What were they thinking?” Well, ladies and gents, believe it or not, we finally got some answers to those burning questions. This year, the Andy Awards … More This year’s theme at The ANDYs: humanity (and other takeaways from the jury room)

NCAA Obtains Injunction Over “March Madness” and “Final Four” Trademarks

By:  Brooke Erdos Singer, Partner Advertising, Marketing & Promotions Louis DiLorenzo, Associate Advertising, Marketing & Promotions The U.S. District Court for the Southern District of Indiana sided with the National Collegiate Athletic Association (NCAA) and awarded a permanent injunction against game developer Kizzang Inc. (Kizzang) over a mobile and online game that infringed the NCAA’s … More NCAA Obtains Injunction Over “March Madness” and “Final Four” Trademarks

With GDPR Deadline Looming, Ad Tech Community Proposes Collaborative Industry Solution

By Richard S. Eisert, Gary A. Kibel and Justin Lee With just weeks remaining before the European Union’s General Data Protection Regulation (GDPR) becomes enforceable, the Interactive Advertising Bureau’s Technology Laboratory (IAB Tech Lab) has published an OpenRTB GDPR Advisory explaining how a collaborative information sharing process may help ad tech companies comply with the … More With GDPR Deadline Looming, Ad Tech Community Proposes Collaborative Industry Solution

Here’s Your Chance To Showcase Your Side Project Art

  New York, NY – TBD – Times Square Arts announced today that they have partnered with The ADVERTISING Club of New York and are seeking submissions of original moving image art from artists working in the field of advertising. The winner’s work will be exhibited on participating electronic billboards in Times Square as the … More Here’s Your Chance To Showcase Your Side Project Art

Jon Gottfried, Co-Founder & CMO, Major League Hacking

What changes in consumer viewing habits and audience engagement will have the greatest impact on viewing in traditional, linear TV? One of the biggest changes we’re seeing is the shift towards mobile consumption of media. It’s no longer an experience where people sit on their couch with their friends watching TV. People are watching bite-size … More Jon Gottfried, Co-Founder & CMO, Major League Hacking