Where do you see more opportunities for disruption within your industry? TV has a viewability problem, which, as an industry, we’ve historically ignored because there was no way to truly measure it. The IPG Media Lab reports in recent research that 29% of all TV ads are not viewable – meaning they air to an … More Meet The Disruptors: Jonathan Kriner, Director, Marketing | TVision
Where do you see more opportunities for disruption within your industry? The travel industry is on the verge of disruption with the advent of 5G. Greater throughput and lower latency from the fifth generation tech will bring richer and more immersive experiences for both consumers and advertisers. Extended reality and motion capture are a … More Meet The Disruptors: Alia Lamborghini, Vice President, Industry Lead | Verizon Media
Defining our moment! Explore the state of women in the industry! https://bit.ly/2VEEMbP
Where do you see more opportunities for disruption within your industry? Augmented Reality (AR) is rapidly becoming a powerful tool for brands to connect to consumers through mobile phone engagement and activations. Ultimately personalized AR advertising will be delivered to consumers with enhanced content that influences brand purchasing decisions instantly. Vertical markets with immediate call … More Meet The Disruptors: Alen Paul Silverrstieen, CEO & President | Imagination Park Technologies Inc.