Jill Siegel, VP, Business Intelligence, Xandr With access to enhanced technology and voter insights, how do you think campaigns will allocate their marketing dollars in new ways versus 2016? Heightened political tensions have given way to a rise in spend in the 2018 Midterm Elections, with forecasts by EMarketer predicting 2020 spend to be nearly 60% higher … More Vertical:Politics & Activism – Breaking Through the Clutter to Drive Action
We are thrilled to launch this new monthly column featuring our AD Club Young Professionals interviewing seasoned professionals. Furthering the Club’s footprint in the advertising, marketing and media community and providing our YP’s Access to top professionals and in return sharing with the community at large inspiration, and guidance! In the AD Club’s first Ask … More Young Professionals Spark the Conversation with Executives
We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Yasuharu Sasaki shared: What creative trends do you think you’ll see in 2020? Human-centric. Digital is everywhere, and people have got a lot of convenient tools and interesting experiences. However, they are still in … More The Importance of Human-Centricity: Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu, Inc.
Paul Winn, Managing Partner, Smart Media Group 1. With access to enhanced technology and voter insights, how do you think campaigns will allocate their marketing dollars in new ways versus 2016? Since 2016, the amount of addressable inventory available has steadily increased. While it has not quite caught up to the demand from advertisers, the … More Vertical:Politics & Activism – Breaking Through the Clutter to Drive Action
We asked creative executives in the advertising industry their thoughts on Super Bowl LIV, and here’s what, Jenny Thompson, Marketing Manager of Curb Taxi Media shared with us: What was your favorite creative campaign this year? Jeep’s Groundhog Day with Bill Murray was our favorite because of its play on several different themes – the … More Super Bowl Feedback: Jenny Thompson, Marketing Manager of Curb Taxi Media
We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Pete Favat shared: What creative trends do you think you’ll see in 2020? More humor please! I see us moving away from the heaviness journey we’ve been on. We could all desperately use more … More Humor, Experiences and Education: Pete Favat, CCO of Deutsch
What makes you a Rock Star? You’re gaining momentum in your field and you’re on fire! Your hard work stands above the crowd and shines bright. By being engaged and curious, you are a producer of excellence. Todd Triplett is a culturalist, creative director, writer, environmental advocate and founder, who has developed and led globally-recognized … More Icons, RockStars, & Innovators: Todd Triplett