Meet The Disruptors: Tatyana Zlotsky, Vice President and General Manager of Digital Marketing and Partnerships for Global Commercial Services | American Express

Where do you see more opportunities for disruption within your industry? There is a real shift in the industry to connect historically siloed marketing activities – specifically in digital and television.  New platforms like addressable and connected television are creating opportunities that often require separate teams to collaborate together in a much more integrated way. … More Meet The Disruptors: Tatyana Zlotsky, Vice President and General Manager of Digital Marketing and Partnerships for Global Commercial Services | American Express

Meet The Disruptors: Jeff Tan, Managing Director of Product & Innovation | Dentsu Aegis Network

Where do you see more opportunities for disruption within your industry? The biggest opportunity for disruption within our industry is in the agency business model. The current FTE (Full-Time Equivalent) based, procurement-driven process means that agencies are commoditized. This is leading to a slippery slope race to the bottom that will only hurt client creativity … More Meet The Disruptors: Jeff Tan, Managing Director of Product & Innovation | Dentsu Aegis Network

Meet The Disruptors: Jesse Horwitz, Co-Founder & CEO | Hubble Contacts

Where do you see more opportunities for disruption within your industry? I think we’re still in early innings for Direct-to-Consumer (DTC). The space is evolving and organizations are getting smarter. More focus on profitability. More focus on solving big problems in consumers’ lives with great product – the combination that frees up the kind of … More Meet The Disruptors: Jesse Horwitz, Co-Founder & CEO | Hubble Contacts

Broadsign acquires leading Canadian digital out-of-home programmatic exchange Campsite to improve buyer access to DOOH inventory

Combined offering to further streamline automated buying and selling of DOOH inventory. MONTREAL, May 8, 2019 — Broadsign, the leading out-of-home marketing platform, today announced that it has acquired Campsite, the innovative Canadian digital out-of-home (DOOH) ad exchange that automates the buying and selling of DOOH inventory. This news follows the recent announcement that Broadsign … More Broadsign acquires leading Canadian digital out-of-home programmatic exchange Campsite to improve buyer access to DOOH inventory

Up Next: California’s Anti-Bot Law Raises The Stakes For The Use Of AI Influencers

Authors: Richard Eisert and Truan Savage The influencer marketing industry continues to grow rapidly. Some expect influencers to be worth $10 billion collectively by 2020. The industry’s explosive growth has, on the one hand, fostered great innovation, including the increasing prevalence of virtual influencers, which are powered by artificial intelligence (AI). On the other hand … More Up Next: California’s Anti-Bot Law Raises The Stakes For The Use Of AI Influencers

Leading The Way Through Mentorship | Julie Triolo, VP, Product Marketing, WarnerMedia

Tell us how your mentor has supported and elevated your career. Funny that this is the topic of the moment since the idea of ‘mentorship’ is particularly relevant for me with the recent celebration of International Women’s Day. This provided me an occasion to look back on the women that have positively influenced my career, … More Leading The Way Through Mentorship | Julie Triolo, VP, Product Marketing, WarnerMedia

Leading The Way Through Mentorship | Ari Weiss, North American CCO, DDB

Tell us how your mentor has supported and elevated your career. My mentor gave me my first, second and third job. He taught me how to come up with an idea, how to mine the idea to ensure we had the best execution and how to execute flawlessly. He promoted me from junior writer, to … More Leading The Way Through Mentorship | Ari Weiss, North American CCO, DDB