CES Takeaways: Michael Scott, Head of Sales, Brand – US, Samsung Ads

What are the major takeaways? What did you learn? Advanced TV is hotter than ever. In addition to embracing existing opportunities, buyers are looking for more ways to make their TV investment work harder. We’re also continuing to see a blurring of the lines between Linear or Broadcast TV and OTT, particularly as the Streaming … More CES Takeaways: Michael Scott, Head of Sales, Brand – US, Samsung Ads

CES Takeaways: Caleb Yarian, Associate Partner of Strategy at Work & Co

What are the major takeaways? What did you learn? While most of the headlines coming out of CES 2020 were about air taxis, fold-able phones and high-speed toothbrushes, being there on the ground, I was more interested in the larger takeaways than companies trying to push a single product. There’s more value in the concepts … More CES Takeaways: Caleb Yarian, Associate Partner of Strategy at Work & Co

Kevin McNulty |President and CMO, Momentum Worldwide

What accomplishment from the past year was the most profound (either for you or the industry at large)? Experience is now the core of marketing conversation. Past Cannes winners — MSFT Billboard, Fearless Girl, and Nike Church — are a testament to that. As confirmed through the launches of our WE KNOW Experiences 2.0 research this year … More Kevin McNulty |President and CMO, Momentum Worldwide

OOH:NOW – Gaining Momentum & Market Share 2019

Hilary Fischer-Groban, Brand Director, Thinx Inc. 1.  As Out-of-Home continues to evolve, combining the art and science of technology, how should both the buy and sell sides be framing themselves for this new era of OOH transaction? We are continuously evolving our approach to OOH to perform in line with the rest of our digital … More OOH:NOW – Gaining Momentum & Market Share 2019

Broadsign and Lemma Partner to Expand Programmatic DOOH Offering in APAC

Samantha Brault | DECEMBER 10, 2019 MONTREAL, CANADA and SYDNEY, AUSTRALIA — December 11, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform and programmatic DOOH platform Lemma have partnered to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Lemma’s demand-side platform (DSP). The partnership will greatly expand Lemma’s DOOH screen inventory while enabling Broadsign’s global network of programmatically-enabled publishers to reach new … More Broadsign and Lemma Partner to Expand Programmatic DOOH Offering in APAC

OOH:NOW – Gaining Momentum & Market Share 2019

Brian Rappaport, CEO, Quan Media Group As out-of-home continues to evolve, combining the art and science of technology, how should both the buy and sell sides should be framing themselves for this new era of OOH transaction? I think it’s important that both sides work together focusing on how OOH growth is real, that brands … More OOH:NOW – Gaining Momentum & Market Share 2019