Byline: Scott Falzone, Managing Director, Google The launch of the next generation smartphone rings in the holiday season for the Telecom industry. The holiday season boosts demand for older smartphone models too. As an example, when the iPhone X launched, sales for the iPhone 7 (previous year’s version) peaked.1 When it comes to making a … More Holiday shoppers are looking for your help: Are you listening?
B2H (Business to Human) Marketing and Tapping into Human Emotion Why don’t more B2B marketers focus on mid to upper funnel marketing tactics like video, display, Programmatic or Advanced TV? With a plethora of business solutions in the marketplace, it would make sense to use short-form video to tell a story about reinventing a brand, … More Leveraging Upper Funnel Tactics in B2B
Gathering creatives to view, grade and discuss work from throughout their network is not only an essential part of agency culture and identity, it also helps improve work prior to submitting. The ANDYs trusted partner AwardCore has taken their years of experience and built Agency Creative Review, a system to run internal review meetings that is simple and … More Host A Creative Review With The ANDYs Trusted Partner
CHICAGO – gyro, the world’s first full-service global creative B2B powerhouse, has been named the Association of National Advertisers (ANA) 2018 Global B2B Agency of the Year. This is the fourth time in the past five years that gyro has received this honor. The award was presented at the B2 International Awards ceremony in Chicago … More gyro Named 2018 Global B2B Agency of the Year by the Association of National Advertisers
John Piontkowski, Oath: Consumer trust can be especially difficult to maintain in the financial services industry. In fact, a recent Customer Quotient study found less than half of consumers would recommend their financial services provider. Highly publicized negative events involving banks and their customers have fed into the skepticism consumers feel toward financial institutions, with … More How Digital Helps Brands Reconnect: A Q&A with Oath and Wells Fargo
Three Top Executives to Be Inducted into Hall in its Third Year NEW YORK (May 29, 2018) — The ANA (Association of National Advertisers) today announced that three prominent veteran business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame at a gala awards banquet next month. The formal induction will be … More ANA ANNOUNCES 2018 B2B HALL OF FAME HONOREES
New report, via gyro in association with the Financial Times, reveals the feelings that drive business decisions NEW YORK ‑ While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move … More Confident Optimism: The Feeling That Matters Most for Forging Successful Business Relationships