New report, via gyro in association with the Financial Times, reveals the feelings that drive business decisions NEW YORK ‑ While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move … More Confident Optimism: The Feeling That Matters Most for Forging Successful Business Relationships
What are the best ways for marketers to create useful and meaningful connections with shoppers? One word: mobile. Mobile usage has skyrocketed. Today’s shopper wants enhanced multi-channel experiences, whether in-store, on desktop, or on mobile. In a recent Oath study, we found that consumers spend 5+ hours a day on their phones, and that number … More Insights on Retail Marketing Today from Sarah Martinez, Vice President & Industry Lead, Retail, Oath
Click Here for Nielsen Sports Data
What changes in consumer viewing habits and audience engagement will have the greatest impact on viewing in traditional, linear TV? One of the biggest changes we’re seeing is the shift towards mobile consumption of media. It’s no longer an experience where people sit on their couch with their friends watching TV. People are watching bite-size … More Jon Gottfried, Co-Founder & CMO, Major League Hacking
Jayanta Jenkins is the Global Group Creative Director at Twitter, where he leads the #Studio team to conceptualize global brand campaigns for Twitter. Prior to this role, he served as global creative director of advertising with Apple/Beats by Dre. A graduate of Virginia Commonwealth University with a BFA in fashion art advertising, Jayanta began his … More Icons & Rock Stars – Jayanta Jenkins!
Just a quick look at the career of Vida Cornelious and you can see why she has been touted as a creative leader that “develops insightful connections to humanize brands, ultimately, making them ones consumers willfully choose to love.” Sounds fancy…but really, she is just a passionate storyteller. Currently, she’s telling stories and making marketing … More Icons and Rock Stars- Vida Cornelious!
Shanteka Sigers is senior vice president and executive creative director at Sanders\Wingo. She designs brand stories. Business Insider lists her as one of the Most Creative Women In Advertising. Black Enterprise has twice named her one of the Top Women Executives in Advertising and Marketing. Complex Magazine called her one of the Top Creative Innovators. … More Icons and Rock Stars – Shanteka Sigers!