2019 Predictions from Gerry Graf, Founder/ Chief Creative Officer | Barton F. Graf

“Great creative ideas sell tons of stuff and build long term love for brands. It’s a fact. And the industry’s edge has always been the quality of our ideas. But traditionally, coming up with great ideas takes time and crafting the finished product usually takes more time and more money. No one has that time … More 2019 Predictions from Gerry Graf, Founder/ Chief Creative Officer | Barton F. Graf

2019 Predictions from Chris Weil, CEO & Chairman | Momentum

Chris Weil, CEO & Chairman | Momentum   As the role of agencies continues to shift, and brands reevaluate their marketing models (eg. the trend to move resources in-house) what can the ad industry do to showcase its value in new ways this year?   The in-housing conversation has gotten louder but by no means … More 2019 Predictions from Chris Weil, CEO & Chairman | Momentum

2019 Predictions from Chris Beresford-Hill, CCO | TBWA\Chiat\Day

Chris Beresford-Hill, CCO | TBWA\Chiat\Day |   What will be the biggest shift in your approach to creativity in 2019 and why?   After one year in the CCO position, I have seen that the way we treat each other at the agency correlates with the success of the work. For example, if you’re nervous … More 2019 Predictions from Chris Beresford-Hill, CCO | TBWA\Chiat\Day

CES Learnings from Sarah Martinez, VP & Industry Lead, Retail | Verizon Media

Sarah Martinez | VP & Industry Lead, Retail, Verizon Media | In one word, how would you describe your experience at CES this year?  Transformational What’s the hottest/most prominent topic being discussed at CES this year? What did you learn about it? 5G takes the cake at CES this year. When it comes to retail … More CES Learnings from Sarah Martinez, VP & Industry Lead, Retail | Verizon Media

CES Learnings from Sean McCaffrey, President & CEO | GSTV

Sean McCaffrey | President & CEO, GSTV | In one word, how would you describe your experience at CES this year?  Knackered (soon to be a GSTV Word of the Day) What’s the one learning that surprised you the most? Pragmatism and vulnerability. The editorial cycle and twitter feeds seem to polarize the best or … More CES Learnings from Sean McCaffrey, President & CEO | GSTV

CES Learnings from Liya Sharif, Head of Global Brand, Content & Creative | Qualcomm

Liya Sharif | Head of global brand, content & creative services | Qualcomm | In one word, how would you describe your experience at CES this year?  Crowded! What’s the hottest/most prominent topic being discussed at CES this year? What did you learn about it? One of the hottest topics at CES is 5G – … More CES Learnings from Liya Sharif, Head of Global Brand, Content & Creative | Qualcomm

Honda and Other Major Auto Brands Are Turning to New Outdoor Advertising Measurement Capabilities to Drive Customers to Dealerships

by Sarah Garonce, senior director, Research & Insights, Clear Channel Outdoor Americas The auto industry is harnessing new technologies giving drivers experiences they’ve only dreamed about. And the same is true of Out-of-Home (OOH) advertising – one of auto marketing’s closest allies. Just as auto manufacturers are reinventing vehicles today for the ultimate driving experience, … More Honda and Other Major Auto Brands Are Turning to New Outdoor Advertising Measurement Capabilities to Drive Customers to Dealerships