FTC Tells Influencers to Disclose Connections on Social Media

By Allison Fitzpatrick, Vejay G. Lalla and Paavana L. Kumar The Federal Trade Commission (FTC) sent more than 90 letters to celebrities, athletes and other influencers – as well as to marketers – highlighting the need for influencers to “clearly and conspicuously” disclose their “material connections” in accordance with the FTC’s Endorsement Guides when they endorse … More FTC Tells Influencers to Disclose Connections on Social Media

Women’s Master Class: “What’s Your Truth?”

This year’s Master Class is designed to help women in advertising, marketing and media industries focus on self-awareness, as a way to enhance their skill sets and knowledge. Authenticity leads to better coping strategies, a stronger sense of self-worth, more confidence, and a higher likelihood to follow through on professional and personal goals. It will be … More Women’s Master Class: “What’s Your Truth?”

The New Rules of Work: How Today’s Leaders are Redefining the Career Path

What are the new rules of work? In today’s rapidly changing business environment, how are companies finding and nurturing the next generation of leadership? And, are the same truisms that helped propel today’s leaders to executive status still applicable today? Kathryn Minshew, Founder and CEO of The Muse and author of the forthcoming book ‘The New Rules of … More The New Rules of Work: How Today’s Leaders are Redefining the Career Path

New Study: Marketers Feel Frustrated in Their Desire to Drive More Sustainability Efforts

A majority of marketers believe sustainability investment pays off but their boards are underinvesting March 9, 2017 – The vast majority (83%) of marketers feel a moral imperative to incorporate sustainability practices into business, yet only 38% of the companies they work for do not have a defined sustainability strategy, according to a new global … More New Study: Marketers Feel Frustrated in Their Desire to Drive More Sustainability Efforts

Great ideas are killed every day. The 2017 ANDY jury will stop at nothing to save them.

Lawyers? Focus groups? Last minute client feedback? If you’ve ever had an idea die an unnecessary death, the 2017 ANDY Awards call for entries is a must watch. The humorous, animated campaign, out of Deutsch’s New York office, mocks the stereotypical PSA-style campaign with an industry twist; because while we support fighting to save the … More Great ideas are killed every day. The 2017 ANDY jury will stop at nothing to save them.

Modern Advice from Century Old Series

This past fall’s Advertising and Marketing Series celebrated a century of programming.  Born out of fulfilling an educational need for soldiers coming back from World War I, The ADVERTISING Club of New York took it upon them to offer professional services that would lead to employment in the relatively new professional industry of communications. Today … More Modern Advice from Century Old Series