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What changes in consumer viewing habits and audience engagement will have the greatest impact on viewing in traditional, linear TV? One of the biggest changes we’re seeing is the shift towards mobile consumption of media. It’s no longer an experience where people sit on their couch with their friends watching TV. People are watching bite-size … More Jon Gottfried, Co-Founder & CMO, Major League Hacking
Jayanta Jenkins is the Global Group Creative Director at Twitter, where he leads the #Studio team to conceptualize global brand campaigns for Twitter. Prior to this role, he served as global creative director of advertising with Apple/Beats by Dre. A graduate of Virginia Commonwealth University with a BFA in fashion art advertising, Jayanta began his … More Icons & Rock Stars – Jayanta Jenkins!
Just a quick look at the career of Vida Cornelious and you can see why she has been touted as a creative leader that “develops insightful connections to humanize brands, ultimately, making them ones consumers willfully choose to love.” Sounds fancy…but really, she is just a passionate storyteller. Currently, she’s telling stories and making marketing … More Icons and Rock Stars- Vida Cornelious!
Shanteka Sigers is senior vice president and executive creative director at Sanders\Wingo. She designs brand stories. Business Insider lists her as one of the Most Creative Women In Advertising. Black Enterprise has twice named her one of the Top Women Executives in Advertising and Marketing. Complex Magazine called her one of the Top Creative Innovators. … More Icons and Rock Stars – Shanteka Sigers!
“The Evolution of OOH…Combining Art & Science” What makes a career in advertising exciting in 2017? Luckily, quite a bit. Technology continues to be the driver that knocks down barriers connecting consumers to brands in unique and insightful ways. The very definition of “evolution” is “the development of something from simple to complex.” The Out … More Dan Brough | Head of Agency Business Development | Waze
What is re-energizing the creative community to maximize Out of Home? Keeping people engaged and interested; mostly through the newest technologies and creativity. As OOH continues to evolve, combining the art and science of technology, what is it that excites you most about OOH? The fact that our industry (sales/agencies/clients) is willing to push the … More Casey Baker | VP, Associate Media Director | New and Improved Media