Storytelling in Tech Goes Back To The Humanity and The Heart – A Conversation with Katrina Craigwell

The final session in The Club’s long-running professional development offering; our A&M:Access To Masters Series was an intimate discussion on human truths and behaviors that drive the overlap of culture and brands between Katrina Craigwell VP, Global Marketing Innovation, GE and Alicia Ray, Product Marketing Manager, AT&T AdWorks.  Here is a a peak into their … More Storytelling in Tech Goes Back To The Humanity and The Heart – A Conversation with Katrina Craigwell

MarTech Series Continues To Build Momentum

Photo from Audio UX @aux_nyc The ADTHINK Series began when The ADVERTISING Club along with REDBOOKS realized the need for a no-bullshit platform to connect brands, agencies and the most promising technology Founders of Silicon Alley. In front of 200+ guests five minutes is given to each  cutting-edge start-ups to pitch senior executives from brands … More MarTech Series Continues To Build Momentum

gyro Taps Angela Kyle as Head of New Business Development for the U.S.

Proven new business executive joins from Wolff Olins gyro, the world’s first full-service global creative B2B powerhouse, has hired Angela Kyle as the Head of New Business Development in the U.S. Kyle is a proven global new business leader with 20 years’ experience client-side as well as at agencies in both the U.S. and the … More gyro Taps Angela Kyle as Head of New Business Development for the U.S.

Ad Tech Isn’t Dead; Long Live Ad Tech

Whatever you call it; Ad Tech, MarTech or Brand Tech, the business is calling for new solutions over transparency, and accountability. Originally posted on ExchangeWire, ADTHINK presenter Gareth Davies, Founder & CEO of Adbrain shares his predictions. Register to see Adbrain offerings live on March 28th at the first ADTHINK session of the year. Register here and see past … More Ad Tech Isn’t Dead; Long Live Ad Tech

Modern Advice from Century Old Series

This past fall’s Advertising and Marketing Series celebrated a century of programming.  Born out of fulfilling an educational need for soldiers coming back from World War I, The ADVERTISING Club of New York took it upon them to offer professional services that would lead to employment in the relatively new professional industry of communications. Today … More Modern Advice from Century Old Series

The AD Club’s Guide to AWXI: Access

In excited anticipation of Advertising Week, the world’s premier gathering of marketing and communications leaders, The AD Club has sorted through the event’s extensive calendar in order to curate our very own Guide to AWXI. It can be challenging to navigate such an abundance of industry leaders, information and opportunity at the weeklong event, so we’ve broken … More The AD Club’s Guide to AWXI: Access

The AD Club’s Guide to AWXI: Professional Development

In excited anticipation of Advertising Week, the world’s premier gathering of marketing and communications leaders, The AD Club has sorted through the event’s extensive calendar in order to curate our very own Guide to AWXI. It can be challenging to navigate such an abundance of industry leaders, information and opportunity at the weeklong event, so we’ve broken … More The AD Club’s Guide to AWXI: Professional Development