The Time For Programmatic DOOH is Now

Guest post by Jody Smith, BroadSign Programmatic has been creating quite the buzz in the out-of-home (OOH) industry for the past few years. Countless discussions and debates have been held amongst industry leaders and experts, yet differentiating between marketing hype and the real deal can be quite complex. Many proclaim they have the best programmatic solution … More The Time For Programmatic DOOH is Now

Eileen Crossin, VP LinkNYC Sales, Intersection

What do you think about the present state of out-of-home? It’s exploding!  This year has been an incredible one for our industry.  We’ve seen an amazing influx of top brands test and grow their presence in digital out of home, we’ve executed campaigns that have performed incredibly well, and talked to more CEOs and CMOs about … More Eileen Crossin, VP LinkNYC Sales, Intersection

Michael Kelly, Director of User Experience | McGarry Bowen

Full-Journey Targeting, Owning Audiences and What Else to Expect from OOH in 2026 Steven Spielberg’s 2002 cyberpunk mystery-thriller, Minority Report, famously painted a picture of the world (and OOH advertising, specifically) in 2054 that was high on personalization and invasiveness. Fifteen years later we are in a different world: cycles of technical innovation are shorter (meaning that … More Michael Kelly, Director of User Experience | McGarry Bowen

Kym Frank, President | Geopath

What do you think about the present state of out-of-home? This is an incredibly exciting time for out of home advertising!  Other formats are continuing to face serious challenges. Print readership continues to decline. Television grows increasingly fragmented due to VOD/streaming services and continued cord cutting.  Online advertising continues to be pummeled with ad fraud, bots, … More Kym Frank, President | Geopath

Chris Serino, National Sales Manager | Vector Media

What is reenergizing the creative community to maximize out-of-home? I believe one of the main factors re-energizing the creative community is the out-of-home companies’ willingness to adapt and become more flexible with our formats. I know for us with our bus inventory across the country, the ability to allow extensions, fully vibrant illumination and most … More Chris Serino, National Sales Manager | Vector Media

Ian Dallimore, Director of Digital Innovation + Sales Strategy | Lamar Advertising

As out-of-home continues to evolve, combining the art and science of technology, what is it that excites you most about out-of-home? I think the potential of combining technology and relevant creative is the most exciting thing about OOH today. My team at Lamar is constantly playing the “I wonder if we could combine this to … More Ian Dallimore, Director of Digital Innovation + Sales Strategy | Lamar Advertising

Will Travis, Executive Chairman USA/Global Partner | Sid Lee

When you embrace the fact that a billboard is no longer just about exposure but about connecting on a deeper level, you can really start to get creative. However, context is everything. The consumer’s mind is in a constant state of flux, and it’s crucial that OOH is adaptable and flexible in its messaging and … More Will Travis, Executive Chairman USA/Global Partner | Sid Lee