Countdown to Phone Launch: Three Ways for Marketers to Win

By: Scott Falzone, Managing Director, Telecom As summer wanes and back-to-school season begins, the countdown to launch has begun. While pundits predict this year’s product roll-out, we know one thing is certain: the end of the year is primetime for smartphone launches. In 2018, seven major device launches happened in the span of 7 weeks … More Countdown to Phone Launch: Three Ways for Marketers to Win

Melissa Kaylor|Global Industry Development Lead, Verizon Media

What does it mean to receive the President Award? The President Award represents recognition from an organization with deep values and is about the commitment to having profound conversations with real people. The Ad Club has given me and Verizon Media a great community and platform for meaningful conversations about the future of trust and … More Melissa Kaylor|Global Industry Development Lead, Verizon Media

Regina Guinto|Director, Creative Strategy, Jun Group

What does it mean to receive the Rising Star Award? Gina, Cathryn, Ericka and the entire team at the Advertising Club have fostered an incredible community where every voice and every point of view matters. I’m grateful to be supported and inspired by the Young Professional Committee – it’s the greatest honor to stand alongside … More Regina Guinto|Director, Creative Strategy, Jun Group

Alan Schanzer | SVP, Agency and Advertiser Development, Pandora

What does it mean to receive the President Award?  The President Award is a great honor for me because it represents the commitment that Pandora has to the advertising community overall.  As a company that serves advertisers, listeners and music makers, core to our culture are diversity and inclusion initiatives. The industry will grow and … More Alan Schanzer | SVP, Agency and Advertiser Development, Pandora

As More States Legalize Marijuana, Advertising and Marketing Regulations Come Into Focus

Authors: Gary A. Kibel and Joseph Lewczak The trend of states legalizing marijuana shows no signs of abating. As states continue to permit medicinal or recreational marijuana use, they are grappling with how to regulate the advertising, promotion, and marketing of marijuana products. California has finalized its own rules in these areas. Marijuana Advertising: A New … More As More States Legalize Marijuana, Advertising and Marketing Regulations Come Into Focus

The Professional Journey of Mari Kim Novak, Chairman of Board for The ADVERTISING Club of New York

Mari Kim Novak, Chairman of Board for The ADVERTISING Club of New York What was the turning point, or bravest moment, in your career? How has this moment led you to the leader you are today?  I was invited to a meeting by my boss early in my career where my attendance was “optional.” I was … More The Professional Journey of Mari Kim Novak, Chairman of Board for The ADVERTISING Club of New York