Young Professionals Spark the Conversation with Executives

We are thrilled to launch this new monthly column featuring our AD Club Young Professionals interviewing seasoned professionals. Furthering the Club’s footprint in the advertising, marketing and media community and providing our YP’s Access to top professionals and in return sharing with the community at large inspiration, and guidance! In the AD Club’s first Ask … More Young Professionals Spark the Conversation with Executives

Greg Garunov | SVP Business Development, Sightly

What makes a positive customer experience? There are several factors that contribute to an ultra-positive customer experience. It’s all about trust in this fragmented, and often times black box media world we live in in 2019. The ability to establish this trust early on is based on having deep knowledge of macro industry trends, tactical … More Greg Garunov | SVP Business Development, Sightly

Adam Shapiro|VP of Regional Sales, NY Interconnect

What makes a positive customer experience? It may sound simple, but exceeding customer expectations makes the most memorable experiences. We need to recognize that clients  have a multitude of choices, so it’s critical they walk away feeling overly satisfied and confident in the execution. Why is it critical for executives to take customer experience into consideration when … More Adam Shapiro|VP of Regional Sales, NY Interconnect

Elena Klau | Chief Strategy & Analytics Officer, NA, Momentum Worldwide

What are the most innovative trends happening in advertising now? The innovative trends happening in advertising now revolve around one commonality: collaboration. Brand-to-brand partnerships are the “new B2B” and key to creating an immersive and effective brand experience. Another innovation is to “reverse the course”: today’s brands should prioritize Experience First Marketing, designing the experience … More Elena Klau | Chief Strategy & Analytics Officer, NA, Momentum Worldwide

Kendall Quinn |Manager, Ad Innovation, WarnerMedia

What are the most innovative trends happening in advertising now? I think that the most innovative trend happening in advertising is no advertising. There is a growing consumer frustration with advertising- the average person is inundated with a whopping 5,000 ads per day. As a result, we’re seeing a lot of growth with subscription models, … More Kendall Quinn |Manager, Ad Innovation, WarnerMedia

Allyssa Munro | Marketing Consultant, Allyssa Munro Media

What are the most innovative trends happening in advertising now? The most innovative trends happening in advertising right now goes back to basics; authentic, raw, and impactful content. In an era where consumers value experiences over product, the most innovative brands produce video ads that aren’t forced or made up. They offer a behind the … More Allyssa Munro | Marketing Consultant, Allyssa Munro Media