Connecting with Customers During Covid Doesn’t Have to be Virtually Impossible

By Nicole Kaplan, SVP, Group Director, Momentum Worldwide Before COVID-19, there was a shift in how marketers talked about B2B, recognizing the best approach was to humanize efforts and that businesspeople are people, too. Appealing to their personal interests and needs led to customers connecting further with a brand.  Some examples include two of the most popular CES booths from the past two years:   The American Express Magic Show allowing attendees to take a short, … More Connecting with Customers During Covid Doesn’t Have to be Virtually Impossible

Soon There Will No Such Thing As An Advertising Career Without A Technical Background; SmartyAds on Talent

Ivan Guzenko, CEO, SmartyAds As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? The pandemic has given us an important lesson — one should constantly review and shift their business strategies and tactics in order to adapt to the ever-changing … More Soon There Will No Such Thing As An Advertising Career Without A Technical Background; SmartyAds on Talent

Fast Food On Demand: QSR’s Quick-Change Pandemic Response

Original article can be found here. Fast Food On-Demand Every industry had to change fast in the face of the pandemic, but one could easily argue the fast food industry had to change the fastest. As “essential” businesses they had to go from on-site dining to on-demand service nearly overnight. The Advertising Club of NY and Kargo wanted … More Fast Food On Demand: QSR’s Quick-Change Pandemic Response

Find your talent, beyond just you.

By Kelly Peppers, CEO Colossal Media A global pandemic, failing economy, protests, looting, layoffs, pay cuts, furloughs, working remote, stressed out staff, PPP applications, and too many days of losses surpassing profits. All of this has shaken our business at Colossal Media. Over the past 16 years we have had enormous success: profiles in top-tier … More Find your talent, beyond just you.

Collaboration is a growth driver; Q and A with Ed Maher, Clear Channel

From Ed Maher, Regional VP, National Client Strategy & Partnerships, Clear Channel As the industry has faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? As the pandemic peaks and fades over the next year, hiring should return with far less bias than … More Collaboration is a growth driver; Q and A with Ed Maher, Clear Channel

Everything to Know About Nike’s “You Can’t Stop Us” Film

“You Can’t Stop Us,” the third film in Nike’s campaign of the same name, debuts to coincide with the NBA’s return. Narrated by Megan Rapinoe, the spot celebrates sport as a source of inspiration. Its action shares a dynamic split screen series detailing 36 pairings of athletes and relating the kinetic movement of one sport to … More Everything to Know About Nike’s “You Can’t Stop Us” Film

The New Mindset of Employees, and How to Prepare For It

by Lauren Kimball, Design Director at Momentum The COVID-19 crisis has caused an extreme disruption to the personal and professional lives of employees. As a result, new employee mindsets have emerged. Older generations are feeling successful at home because of more stable home office environments, while younger generations are feeling less productive due to roommates, … More The New Mindset of Employees, and How to Prepare For It