Brands today are eager for better ways to reach specific audiences out in the real world, and location data is playing a critical role in the rise of targeted, measurable digital out-of-home campaigns. But even still, many in our industry are only thinking about location data in a limited capacity. Below, I’ve shared some thoughts … More Lucy Markowitz | Vistar Media, Director of Sales| Location Data Moving the Needle in Digital Out-of-Home
Photo from Audio UX @aux_nyc The ADTHINK Series began when The ADVERTISING Club along with REDBOOKS realized the need for a no-bullshit platform to connect brands, agencies and the most promising technology Founders of Silicon Alley. In front of 200+ guests five minutes is given to each cutting-edge start-ups to pitch senior executives from brands … More MarTech Series Continues To Build Momentum
By Vejay G. Lalla and Samantha G. Rothaus You just bought a new dress from a department store website on your laptop. Minutes later, while scrolling through your Instagram feed on your smartphone; you magically come across an ad for matching shoes from the same department store. It turns out this familiar phenomenon is the … More Compliance Concerns behind the Phenomenon of Cross-Device Marketing
On Thursday, July 13, 2017 at the Harold Pratt House – during the 2nd Annual Women’s Master Class, 12 women were announced as the winners of this year’s AD Club i’mPART Fellowship Program. Here are the names of 12 lucky women whose lives and careers will be enhanced by the efforts that the AD Club will … More 2017 i’mPART Fellows Selected!
As we gear up to honor 2017’s Advertising People of the Year, we did a quick check-in with each of our honorees to get a snapshot of who they are, as well as their thinking on the evolution of our industry. Our next installment is from this year’s “Rising Star” Sara Sindelar. Sara is a … More “Young Pro” Sara Sindelar From IBM Believes in Paying It Forward
Proven new business executive joins from Wolff Olins gyro, the world’s first full-service global creative B2B powerhouse, has hired Angela Kyle as the Head of New Business Development in the U.S. Kyle is a proven global new business leader with 20 years’ experience client-side as well as at agencies in both the U.S. and the … More gyro Taps Angela Kyle as Head of New Business Development for the U.S.
Date: Thursday, July 13, 2017 Venue: The Harold Pratt House – 58 EAST 68TH ST. – NEW YORK, NY 10065 Time: Doors open: 8:15 am – Event ends at 5pm Dress Code: Comfortable Chic! Things to bring: An open mind! REGISTRATION is still open with a few spots remaining, please share. AGENDA Time RM Activity … More Women’s Master Class: “What’s Your Truth?”