Insights on the Social Advertising Landscape from Shilpa Bisaria, Senior Director, Strategy and Operations, Turner Ignite

Thanks for speaking with us, Shilpa. Tell us about your role at Turner. What is Launchpad all about? My pleasure! Thanks for having me here. I joined Turner Ignite’s Launchpad team to build new business opportunities for the company outside of the traditional, linear ecosystem. Think of Launchpad as a startup within a massive company (that just … More Insights on the Social Advertising Landscape from Shilpa Bisaria, Senior Director, Strategy and Operations, Turner Ignite

Andrew Keller on working at Facebook: ‘I now respect the media side more’

By Charlotte McEleny of The Drum Putting a creative mindset into a media-driven platform has created balance on both sides, says Facebook global creative director Andrew Keller. Former CP&B chief exec and global creative director, Keller has been with Facebook since 2016 and has since developed a compelling story around the value of communities to brands. Keller believes that … More Andrew Keller on working at Facebook: ‘I now respect the media side more’

California Strengthens Privacy Projections with New Privacy Law

By: Richard S. Eisert, Gary A. Kibel and Vivian Wang The California legislature recently passed the California Consumer Privacy Act of 2018 (the Act), which imposes significant privacy-related obligations on entities that do business in California. The bill was passed in response to a much more stringent California ballot initiative on the condition that the … More California Strengthens Privacy Projections with New Privacy Law

What These Ten Companies Have In Common – OATH’s Brandblazer Winners

In June, Oath celebrated it’s first birthday and also announced its inaugural Brandblazers program. Ten clients were celebrated in New York featuring a fireside chat between Oath CEO Tim Armstrong and Oath Board of Advisor Zac Posen. The 2018 Brandblazer companies: Avon BANDAI NAMCO Entertainment Caltex Crowne Plaza HP HUAWEI Macy’s Pizza Hut Sun Life … More What These Ten Companies Have In Common – OATH’s Brandblazer Winners

Branded Entertainment in the Age of Ad Blockers

By Karen Kehm, Senior Director of Marketing Keeping consumers happy and engaged with your brand is no small feat in the age of ad blockers and personal data breaches like the recent Facebook-Cambridge Analytica situation. The level of frustration and cynicism on the part of consumers has reached a fever pitch, and marketers are anxiously … More Branded Entertainment in the Age of Ad Blockers

5th Edition: Trends in Marketing Communications Law

Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group 5th Edition of Trends in Marketing Communications Law, is here. 2018 Trends in Marketing Communications Law The publication identifies and explains 20 of the top trends impacting the marketing communications industry and offers practical advice to help marketers and agencies understand these recent developments and consider the … More 5th Edition: Trends in Marketing Communications Law

With GDPR Deadline Looming, Ad Tech Community Races to Find Solutions

By: Richard S. Eisert, Gary A. Kibel and Justin Lee With just days remaining before the European Union’s (EU) General Data Protection Regulation (GDPR) takes effect, ad tech companies are racing to find compliance solutions. By way of background, the primary goal of the GDPR is to give individuals in the EU more control over … More With GDPR Deadline Looming, Ad Tech Community Races to Find Solutions