MarTech Series Continues To Build Momentum

Photo from Audio UX @aux_nyc The ADTHINK Series began when The ADVERTISING Club along with REDBOOKS realized the need for a no-bullshit platform to connect brands, agencies and the most promising technology Founders of Silicon Alley. In front of 200+ guests five minutes is given to each  cutting-edge start-ups to pitch senior executives from brands … More MarTech Series Continues To Build Momentum

Compliance Concerns behind the Phenomenon of Cross-Device Marketing

By Vejay G. Lalla and Samantha G. Rothaus You just bought a new dress from a department store website on your laptop. Minutes later, while scrolling through your Instagram feed on your smartphone; you magically come across an ad for matching shoes from the same department store. It turns out this familiar phenomenon is the … More Compliance Concerns behind the Phenomenon of Cross-Device Marketing

gyro Taps Angela Kyle as Head of New Business Development for the U.S.

Proven new business executive joins from Wolff Olins gyro, the world’s first full-service global creative B2B powerhouse, has hired Angela Kyle as the Head of New Business Development in the U.S. Kyle is a proven global new business leader with 20 years’ experience client-side as well as at agencies in both the U.S. and the … More gyro Taps Angela Kyle as Head of New Business Development for the U.S.

TRUMP AFFIRMS CONGRESS’S REPEAL OF THE FCC’S BROADBAND PRIVACY RULES

Congress has voted to overturn the customer privacy rules adopted last year by the Federal Communications Commission (FCC) for wireless and home broadband internet service providers (ISPs) and other telecommunications carriers, thereby opening the door to more expansive and aggressive uses of customer data. BACKGROUND Last October 27, the FCC adopted rules establishing a framework … More TRUMP AFFIRMS CONGRESS’S REPEAL OF THE FCC’S BROADBAND PRIVACY RULES

New Federal Law Protects Consumer Reviews of Products and Services

By Allison Fitzpatrick and Rohini C. Gokhale Congress recently passed the Consumer Review Fairness Act of 2016 (the CRFA) to protect the ability of consumers to review a company’s products, services and conduct.  The CRFA makes it illegal for companies to contractually bar consumers from reviewing the company or to penalize consumers for posting negative … More New Federal Law Protects Consumer Reviews of Products and Services

New Study: Marketers Feel Frustrated in Their Desire to Drive More Sustainability Efforts

A majority of marketers believe sustainability investment pays off but their boards are underinvesting March 9, 2017 – The vast majority (83%) of marketers feel a moral imperative to incorporate sustainability practices into business, yet only 38% of the companies they work for do not have a defined sustainability strategy, according to a new global … More New Study: Marketers Feel Frustrated in Their Desire to Drive More Sustainability Efforts