With GDPR Deadline Looming, Ad Tech Community Races to Find Solutions

By: Richard S. Eisert, Gary A. Kibel and Justin Lee With just days remaining before the European Union’s (EU) General Data Protection Regulation (GDPR) takes effect, ad tech companies are racing to find compliance solutions. By way of background, the primary goal of the GDPR is to give individuals in the EU more control over … More With GDPR Deadline Looming, Ad Tech Community Races to Find Solutions

gyro & The AD Club Win ACE Awards for Corporate Identity

In August of 2017 The ADVERTISING Club unveiled its new brand identity as part of a property overhaul. gyro, the world’s first full-service, global creative B2B powerhouse and Corporate Member led the rebrand process from start to finish. The AD Club of NY is one of the only industry associations whose member base reflects all areas … More gyro & The AD Club Win ACE Awards for Corporate Identity

This year’s theme at The ANDYs: humanity (and other takeaways from the jury room)

  If you’re anything like us, you’ve raised many an eyebrow at award show winners. You’ve wondered “Why did that piece win?”, “Why not that other piece?”, or simply, “What were they thinking?” Well, ladies and gents, believe it or not, we finally got some answers to those burning questions. This year, the Andy Awards … More This year’s theme at The ANDYs: humanity (and other takeaways from the jury room)

NCAA Obtains Injunction Over “March Madness” and “Final Four” Trademarks

By:  Brooke Erdos Singer, Partner Advertising, Marketing & Promotions Louis DiLorenzo, Associate Advertising, Marketing & Promotions The U.S. District Court for the Southern District of Indiana sided with the National Collegiate Athletic Association (NCAA) and awarded a permanent injunction against game developer Kizzang Inc. (Kizzang) over a mobile and online game that infringed the NCAA’s … More NCAA Obtains Injunction Over “March Madness” and “Final Four” Trademarks

With GDPR Deadline Looming, Ad Tech Community Proposes Collaborative Industry Solution

By Richard S. Eisert, Gary A. Kibel and Justin Lee With just weeks remaining before the European Union’s General Data Protection Regulation (GDPR) becomes enforceable, the Interactive Advertising Bureau’s Technology Laboratory (IAB Tech Lab) has published an OpenRTB GDPR Advisory explaining how a collaborative information sharing process may help ad tech companies comply with the … More With GDPR Deadline Looming, Ad Tech Community Proposes Collaborative Industry Solution

Lucy Markowitz | Vistar Media, Director of Sales| Location Data Moving the Needle in Digital Out-of-Home

Brands today are eager for better ways to reach specific audiences out in the real world, and location data is playing a critical role in the rise of targeted, measurable digital out-of-home campaigns. But even still, many in our industry are only thinking about location data in a limited capacity. Below, I’ve shared some thoughts … More Lucy Markowitz | Vistar Media, Director of Sales| Location Data Moving the Needle in Digital Out-of-Home

MarTech Series Continues To Build Momentum

Photo from Audio UX @aux_nyc The ADTHINK Series began when The ADVERTISING Club along with REDBOOKS realized the need for a no-bullshit platform to connect brands, agencies and the most promising technology Founders of Silicon Alley. In front of 200+ guests five minutes is given to each  cutting-edge start-ups to pitch senior executives from brands … More MarTech Series Continues To Build Momentum