Congress has voted to overturn the customer privacy rules adopted last year by the Federal Communications Commission (FCC) for wireless and home broadband internet service providers (ISPs) and other telecommunications carriers, thereby opening the door to more expansive and aggressive uses of customer data. BACKGROUND Last October 27, the FCC adopted rules establishing a framework … More TRUMP AFFIRMS CONGRESS’S REPEAL OF THE FCC’S BROADBAND PRIVACY RULES
By Allison Fitzpatrick and Rohini C. Gokhale Congress recently passed the Consumer Review Fairness Act of 2016 (the CRFA) to protect the ability of consumers to review a company’s products, services and conduct. The CRFA makes it illegal for companies to contractually bar consumers from reviewing the company or to penalize consumers for posting negative … More New Federal Law Protects Consumer Reviews of Products and Services
A majority of marketers believe sustainability investment pays off but their boards are underinvesting March 9, 2017 – The vast majority (83%) of marketers feel a moral imperative to incorporate sustainability practices into business, yet only 38% of the companies they work for do not have a defined sustainability strategy, according to a new global … More New Study: Marketers Feel Frustrated in Their Desire to Drive More Sustainability Efforts
Brought to you by By Jessica Golden Cortes December 1, 2016 came and went, and the new federal overtime rule did not go into effect. A federal judge in Texas granted a nationwide preliminary injunction on November 22, 2016, blocking implementation of the rule. The Department of Labor filed a notice of expedited appeal to … More OVERTIME RULE BLOCKED: WHAT SHOULD EMPLOYERS DO NOW?
“Fem-powerment” campaigns, such as “Like a Girl” by Always, Dove’s “Real Beauty” and Verizon’s “Inspire Her Mind,” are bringing to the surface a heated debate about the authenticity of advertising and these ads are radically tackling sexism. Here’s what AD Club Leader, Kerstin Recker, Vice President, Marketing at NTENT had to say on the issue: 1. Why do you think … More AD Club Leaders: The ‘Fem-Powerment’ Movement
By Andrea Catsicas Communication is everything. Whether it be in business or in our personal lives, we, as humans, thrive, even crave, the intimate contact that accompanies communication. But when it comes down to business, the days of communication only via business to business (B2B) or business to consumer (B2C) is officially a thing of … More The Power of H2H Marketing
Whether you’re looking for the latest creative and marketing salary data, want to know a starting graphic designer salary or simply feel like crunching numbers on our salary calculator, The Creative Group’s buzzworthy Salary Center is your definitive salary hot spot. Check it out here: Salary Center. TCG’s annual salary guide for creative and marketing professionals is … More The Creative Group’s 2014 Salary Guide