From Ed Maher, Regional VP, National Client Strategy & Partnerships, Clear Channel As the industry has faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? As the pandemic peaks and fades over the next year, hiring should return with far less bias than … More Collaboration is a growth driver; Q and A with Ed Maher, Clear Channel
From Member Shaun Brown, SVP, Managing Director & NA Shopper Marketing Lead, Momentum As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Retailers should be taking cues from those who have been open and working through the … More Brand Messaging, Ad Spend and Other Practical Considerations from Shaun Brown
As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Focus on ensuring that your business has a stable and efficient digital omnichannel foundation – this essential core helps capture demand and make the most of capacity when/where … More The State of Retail with Work and Co Director of Strategy Dawn Moses
As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? The world has dramatically changed over the last few months, ushering in monumental business model changes and new consumer behaviors to adapt to a dynamic environment. The one … More Re-openings and advertising reactivation strategy with Scott Falzone, Managing Director, Telecom, Google
From Members Michael McIntosh II, Director, PwC and John Rolston, Director, PwC As our economy begins to reemerge, and some stores and businesses start to reopen with limited capacity, what are some tips for driving demand with controlled capacity? While in-store capacity may be restricted, consumers have already signaled their preference: They want the optimal … More ReOpening and Ad Spend; What It Means For Retail and Ecommerce.
Response from Cathy Oh, Global Head of Marketing & Analytics, Samsung Ads Research shows that consumers appreciate brands that showcase their role in For some brands, instead of pausing spend, we saw them demonstrate their commitment to reassessing their strategy by pivoting their advertising messaging to highlight the company’s core values and ways they are … More What do you think a brand that’s paused their spend, needs to consider before restarting?
In honor of International Women’s Day, we asked advertising executives their thoughts on equality in the advertising industry, and here’s what Elyssa Gray, Brand and Advertising Executive Leader/Professional & Executive Coach had to share: The media often highlights the negative, honing in on the lack of equality in the workplace, but what’s something that you … More Celebrating International Women's Day with Elyssa Gray: Brand and Advertising Executive Leader/Professional & Executive Coach
We are thrilled to launch this new monthly column featuring our AD Club Young Professionals interviewing seasoned professionals. Furthering the Club’s footprint in the advertising, marketing and media community and providing our YP’s Access to top professionals and in return sharing with the community at large inspiration, and guidance! In the AD Club’s first Ask … More Young Professionals Spark the Conversation with Executives
We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Bruno Bertelli shared: Why is Bruno Bertelli excited to be a part of the ANDYs jury this year? The ANDYs is what all creative awards should be: Total dedication to the creative idea and … More Resonating with Today’s Culture: Bruno Bertelli ANDYs Juror, Global CCO of Publicis Worldwide & CEO of Publicis Groupe Italy
Pete Favat, Chief Creative Officer | Deutsch North America What does the future of award shows look like? With the proliferation of award shows and categories and entry prices on the rise at the same time, agency margins are getting squeezed. I think, at this point, award shows need to create more value … More 2019 Predictions from Pete Favat, Chief Creative Officer | Deutsch North America