2019 Predictions from Pete Favat, Chief Creative Officer | Deutsch North America

Pete Favat, Chief Creative Officer | Deutsch North America   What does the future of award shows look like?   With the proliferation of award shows and categories and entry prices on the rise at the same time, agency margins are getting squeezed. I think, at this point, award shows need to create more value … More 2019 Predictions from Pete Favat, Chief Creative Officer | Deutsch North America

2019 Predictions from Nick Law, Chief Creative Officer | Publicis Groupe

Nick Law, Chief Creative Officer, Publicis Groupe | President, Publicis Communications This year, the biggest shift in my approach to creativity is starting with the agency model that makes the right work possible. We need to create new things so we need new capabilities. If agencies don’t learn how to incubate and stand-up new capabilities, … More 2019 Predictions from Nick Law, Chief Creative Officer | Publicis Groupe

2019 Predictions from Gerry Graf, Founder/ Chief Creative Officer | Barton F. Graf

“Great creative ideas sell tons of stuff and build long term love for brands. It’s a fact. And the industry’s edge has always been the quality of our ideas. But traditionally, coming up with great ideas takes time and crafting the finished product usually takes more time and more money. No one has that time … More 2019 Predictions from Gerry Graf, Founder/ Chief Creative Officer | Barton F. Graf

2019 Predictions from Geoff Edwards, Co-Founder| SATURDAY MORNING

Geoff Edwards, Co-Founder | SATURDAY MORNING   What does the future of award shows look like?   Hopefully different than the last 100 years. I don’t have a crystal ball however I do believe the future of award shows will be lead by creativity, innovation and transcend categorization. For starters, the entire model may change. … More 2019 Predictions from Geoff Edwards, Co-Founder| SATURDAY MORNING

2019 Predictions from Debbi Vandeven, Global Chief Creative Officer | VMLY&R

Debbi Vandeven, Global Chief Creative Officer | VMLY&R  As the role of agencies continues to shift, and brands reevaluate their marketing models (e.g. the trend to move resources in-house) what can the ad industry do to showcase its value in new ways this year? The key to proving our value is to absolutely embrace the … More 2019 Predictions from Debbi Vandeven, Global Chief Creative Officer | VMLY&R

Andrew Keller on working at Facebook: ‘I now respect the media side more’

By Charlotte McEleny of The Drum Putting a creative mindset into a media-driven platform has created balance on both sides, says Facebook global creative director Andrew Keller. Former CP&B chief exec and global creative director, Keller has been with Facebook since 2016 and has since developed a compelling story around the value of communities to brands. Keller believes that … More Andrew Keller on working at Facebook: ‘I now respect the media side more’

From The ANDYs to Ogilvy: How Two Ad Students Danced into their Dream Job

Two students submitted their ANDY entry form and realized their dream of becoming an award-winning creative team could actually come true. On a crisp July morning in Amsterdam, Seth Mollerup and I were on the tail end of a six-week advertising study abroad with our Professor Jeff Sheets and the BYU AdLab. Our trip started … More From The ANDYs to Ogilvy: How Two Ad Students Danced into their Dream Job