Award Show Round-Up: #ANDYPredicted

As the first award show of the season, The ANDY Awards is proud to provide the industry with predictions for this year’s top award winners throughout 2020 through to Cannes Lions 2021. The Offline Playlist, New Orleans Tourism Marketing Corporation (NOTMC), 360i Next 100, National Football League, 72andSunny Los Angeles Swipe Night, Tinder, 72andSunny Los Angeles … More Award Show Round-Up: #ANDYPredicted

Brands Need to Evolve With Culture: Laura Visco, Deputy Executive Creative Director of 72andSunny Amsterdam

We asked our 2020 ANDYs jury their thoughts on what the advertising industry will bring us this year and Laura Visco, Deputy Executive Creative Director, 72andSunny Amsterdam shared: What creative trends do you think you’ll see in 2020? More ‘gendered’ brands who challenge the notion of men and women in 2020. And also, more and … More Brands Need to Evolve With Culture: Laura Visco, Deputy Executive Creative Director of 72andSunny Amsterdam

Courage and Creativity Sparks Conversation and Change: Luiz Sanches, Chairman & Chief Creative Officer of AlmapBBDO

We asked our 2020 ANDYs jury their thoughts on what the advertising industry will bring us this year and Luiz Sanches, Chairman & Chief Creative Officer of AlmapBBDO shared: What creative trends do you think you’ll see in 2020? Brands with the courage to step out of the mainstream. The Burger King approach to attacking the … More Courage and Creativity Sparks Conversation and Change: Luiz Sanches, Chairman & Chief Creative Officer of AlmapBBDO

What’s Your Authentic Role in Culture? Tiffany Rolfe, Chief Creative Officer of R/GA New York

We asked our 2020 ANDYs jury their thoughts on what the advertising industry will bring us this year and Tiffany Rolfe, Chief Creative Officer of R/GA New York shared: What creative trends do you think you’ll see in 2020?I think we will see more brands marketing in real time. Whether that be responses to cultural … More What’s Your Authentic Role in Culture? Tiffany Rolfe, Chief Creative Officer of R/GA New York

Advertising is Culture: Menno Kluin, Chief Creative Officer of 360i

We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Menno Kluin, shared: What creative trends do you think you’ll see in 2020?I think we’ll see more socially inclined advertising, even when it comes to big spots, etc. Also, brands will continue to build … More Advertising is Culture: Menno Kluin, Chief Creative Officer of 360i

Informing Culture with Purpose: Jayanta Jenkins, Global Executive Creative Director of Cheil Worldwide and Co-Founder of SATURDAY MORNING

We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Jayanta Jenkins, shared: What creative trends do you think you’ll see in 2020? Trends will be around brands that really show up and have a heightened sense of purpose and putting good into the … More Informing Culture with Purpose: Jayanta Jenkins, Global Executive Creative Director of Cheil Worldwide and Co-Founder of SATURDAY MORNING

Commitment to Authenticity, Honesty and Curiosity: Jon Haber, Co-Founder of Giant Spoon

We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Jon Haber shared: What creative trends do you think you’ll see in 2020?In 2020, we’ll continue to create stories that showcase honesty. The world is divided, and truth is often relative. The obvious marketing … More Commitment to Authenticity, Honesty and Curiosity: Jon Haber, Co-Founder of Giant Spoon

Humor, Experiences and Education: Pete Favat, CCO of Deutsch

We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Pete Favat shared: What creative trends do you think you’ll see in 2020? More humor please! I see us moving away from the heaviness journey we’ve been on. We could all desperately use more … More Humor, Experiences and Education: Pete Favat, CCO of Deutsch

Prioritizing Purpose Over Purchase: Amy Emmerich, Chief Content Officer of Refinery29

We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Amy Emmerich shared: What creative trends do you think you’ll see in 2020? Simplicity and specificity; minimal concepts to combat the inundation of stories around the audience  What new forms of technology do you … More Prioritizing Purpose Over Purchase: Amy Emmerich, Chief Content Officer of Refinery29

Advertising and Technology Deliver Purpose and Awareness: Andrew Keller, VP, Global Creative Director of Facebook

We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Andrew Keller shared: What creative trends do you think you’ll see in 2020? People across the globe are facing massive cultural change and political upheaval with no foreseeable end in sight. Marketers will respond … More Advertising and Technology Deliver Purpose and Awareness: Andrew Keller, VP, Global Creative Director of Facebook