With GDPR Deadline Looming, Ad Tech Community Races to Find Solutions

By: Richard S. Eisert, Gary A. Kibel and Justin Lee With just days remaining before the European Union’s (EU) General Data Protection Regulation (GDPR) takes effect, ad tech companies are racing to find compliance solutions. By way of background, the primary goal of the GDPR is to give individuals in the EU more control over … More With GDPR Deadline Looming, Ad Tech Community Races to Find Solutions

With GDPR Deadline Looming, Ad Tech Community Proposes Collaborative Industry Solution

By Richard S. Eisert, Gary A. Kibel and Justin Lee With just weeks remaining before the European Union’s General Data Protection Regulation (GDPR) becomes enforceable, the Interactive Advertising Bureau’s Technology Laboratory (IAB Tech Lab) has published an OpenRTB GDPR Advisory explaining how a collaborative information sharing process may help ad tech companies comply with the … More With GDPR Deadline Looming, Ad Tech Community Proposes Collaborative Industry Solution

MarTech Series Continues To Build Momentum

Photo from Audio UX @aux_nyc The ADTHINK Series began when The ADVERTISING Club along with REDBOOKS realized the need for a no-bullshit platform to connect brands, agencies and the most promising technology Founders of Silicon Alley. In front of 200+ guests five minutes is given to each  cutting-edge start-ups to pitch senior executives from brands … More MarTech Series Continues To Build Momentum

What advertisers want from startups and data

With traditional funding sources such as venture capital and hedge funds reportedly on the wane, startups have never been more likely to be the acquisition target of brands operating in more traditional industry verticals, as they seek to transition with the times, and consumers’ lifestyles. The thoughts were shared at The Advertising Club of New … More What advertisers want from startups and data

New Federal Law Protects Consumer Reviews of Products and Services

By Allison Fitzpatrick and Rohini C. Gokhale Congress recently passed the Consumer Review Fairness Act of 2016 (the CRFA) to protect the ability of consumers to review a company’s products, services and conduct.  The CRFA makes it illegal for companies to contractually bar consumers from reviewing the company or to penalize consumers for posting negative … More New Federal Law Protects Consumer Reviews of Products and Services

Ad Tech Isn’t Dead; Long Live Ad Tech

Whatever you call it; Ad Tech, MarTech or Brand Tech, the business is calling for new solutions over transparency, and accountability. Originally posted on ExchangeWire, ADTHINK presenter Gareth Davies, Founder & CEO of Adbrain shares his predictions. Register to see Adbrain offerings live on March 28th at the first ADTHINK session of the year. Register here and see past … More Ad Tech Isn’t Dead; Long Live Ad Tech