What advertisers want from startups and data

With traditional funding sources such as venture capital and hedge funds reportedly on the wane, startups have never been more likely to be the acquisition target of brands operating in more traditional industry verticals, as they seek to transition with the times, and consumers’ lifestyles. The thoughts were shared at The Advertising Club of New … More What advertisers want from startups and data

New Federal Law Protects Consumer Reviews of Products and Services

By Allison Fitzpatrick and Rohini C. Gokhale Congress recently passed the Consumer Review Fairness Act of 2016 (the CRFA) to protect the ability of consumers to review a company’s products, services and conduct.  The CRFA makes it illegal for companies to contractually bar consumers from reviewing the company or to penalize consumers for posting negative … More New Federal Law Protects Consumer Reviews of Products and Services

Ad Tech Isn’t Dead; Long Live Ad Tech

Whatever you call it; Ad Tech, MarTech or Brand Tech, the business is calling for new solutions over transparency, and accountability. Originally posted on ExchangeWire, ADTHINK presenter Gareth Davies, Founder & CEO of Adbrain shares his predictions. Register to see Adbrain offerings live on March 28th at the first ADTHINK session of the year. Register here and see past … More Ad Tech Isn’t Dead; Long Live Ad Tech

ADTHINK Speaker Ulla Engeström on Building a New Network

Ulla Engeström, CEO of ThingLink, discusses how she has learned to categorize the four types of introductions in The Wall Street Journal article below. We are thrilled to welcome Ulla as a speaker for our upcoming event in the ADTHINK series. Stay tuned for further details so you can witness Ulla in action! Ulla Engeström: Four Ways of … More ADTHINK Speaker Ulla Engeström on Building a New Network

AdThink V: Featuring the Best & Brightest in Ad/Tech

On July 22nd, The AD Club and REDBOOKS proudly gathered the industry’s top marketers, brand managers, agency figures, innovators, and entrepreneurs at the 5th event in the ongoing AdThink series. A special thank you to our event sponsor, Davis Gilbert, and host, Microsoft who showcased their new Times Square office, attendees were invited to witness the … More AdThink V: Featuring the Best & Brightest in Ad/Tech

Digital Advertising Alliance takes new steps to implement Self-Regulatory Principles in the Mobile Environment

The Digital Advertising Alliance (“DAA”) recently unveiled plans for two new mobile applications that will allow consumers to “opt out” of behavioral advertising on mobile devices, such as smartphones and tablets. One program will govern opting out within mobile applications, and the other will govern mobile web browsers. The development comes just over a year … More Digital Advertising Alliance takes new steps to implement Self-Regulatory Principles in the Mobile Environment

Speed-Dating Is The Tinder Of Innovation

“Pitch nights become meat markets, and speed dating becomes one-night stands, when in reality, each and every startup on show is — and should be looked at as — a potential soul mate.” Check out Evol8tion CEO Joseph Jaffe’s latest MediaPost article titled “Speed-Dating is the Tinder of Innovation.” We were delighted to have Joseph … More Speed-Dating Is The Tinder Of Innovation