Compliance Concerns behind the Phenomenon of Cross-Device Marketing

By Vejay G. Lalla and Samantha G. Rothaus You just bought a new dress from a department store website on your laptop. Minutes later, while scrolling through your Instagram feed on your smartphone; you magically come across an ad for matching shoes from the same department store. It turns out this familiar phenomenon is the … More Compliance Concerns behind the Phenomenon of Cross-Device Marketing

Insights from The VERTICAL:Retail Breakfast

The AD Club of New York & Yahoo hosted the seventh breakfast in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. The discussion honed in on the specific burning question: How are Marketers Defining “Omnichannel” in an … More Insights from The VERTICAL:Retail Breakfast

i’mPART Women’s Fellowship Program

The ADVERTISING Club of New York is committed to mentoring and engaging women of diverse backgrounds in the advertising, marketing, media and related industries through our “i’mPART Women’s Fellowship Program”. OUR GOAL: To support mid-level professionals and provide them with tools to move them to the next level of their career path. We want to … More i’mPART Women’s Fellowship Program

Q&A With AD Club Person of the Month: Matt Scheckner

Each month The AD Club is proud to recognize an outstanding individual whose dedication and volunteerism makes him or her a valuable member of our organization and the industry at large. This month, on the heels of another successful Advertising Week, The AD Club is thrilled to honor Matt Scheckner, CEO of Stillwell Partners, for his … More Q&A With AD Club Person of the Month: Matt Scheckner

Don’t Miss the Stars of Madison Avenue Awards Luncheon on 9/29!

  Join us as the industry honors a select group of brands chosen by The Ad Club’s International ANDY Awards jury for their dedication to making an impact on marketing, commerce, culture, and social responsibility through BRAVE and CREATIVE work. 2014 Honorees include Apple, Budweiser, BMW, Cadbury, Dove, Guinness, Honda, Nike and Old Spice. Register … More Don’t Miss the Stars of Madison Avenue Awards Luncheon on 9/29!

The AD Club’s Guide to AWXI: Access

In excited anticipation of Advertising Week, the world’s premier gathering of marketing and communications leaders, The AD Club has sorted through the event’s extensive calendar in order to curate our very own Guide to AWXI. It can be challenging to navigate such an abundance of industry leaders, information and opportunity at the weeklong event, so we’ve broken … More The AD Club’s Guide to AWXI: Access

The AD Club’s Guide to AWXI: Professional Development

In excited anticipation of Advertising Week, the world’s premier gathering of marketing and communications leaders, The AD Club has sorted through the event’s extensive calendar in order to curate our very own Guide to AWXI. It can be challenging to navigate such an abundance of industry leaders, information and opportunity at the weeklong event, so we’ve broken … More The AD Club’s Guide to AWXI: Professional Development