Insights on the Social Advertising Landscape from Shilpa Bisaria, Senior Director, Strategy and Operations, Turner Ignite

Thanks for speaking with us, Shilpa. Tell us about your role at Turner. What is Launchpad all about? My pleasure! Thanks for having me here. I joined Turner Ignite’s Launchpad team to build new business opportunities for the company outside of the traditional, linear ecosystem. Think of Launchpad as a startup within a massive company (that just … More Insights on the Social Advertising Landscape from Shilpa Bisaria, Senior Director, Strategy and Operations, Turner Ignite

California Strengthens Privacy Projections with New Privacy Law

By: Richard S. Eisert, Gary A. Kibel and Vivian Wang The California legislature recently passed the California Consumer Privacy Act of 2018 (the Act), which imposes significant privacy-related obligations on entities that do business in California. The bill was passed in response to a much more stringent California ballot initiative on the condition that the … More California Strengthens Privacy Projections with New Privacy Law

Midnight Moment – Isabel Martínez / Isabelita Virtual Midnight Sunrise, 2018 World Premiere

Midnight Moment is the world’s largest, longest-running digital art exhibition, synchronized throughout Times Square nightly. The 2018 Selection Committee included Stephen Frietas, Sr. VP of Marketing, OAAA, Fanny Josefsson, Copywriter, GREY, Tony Jones, VP Creative Director, MRM//McCann, Kate Oppenheim, Managing Partner, M SS NG P EC ES along with representatives from The ADC, The AD Club of NY … More Midnight Moment – Isabel Martínez / Isabelita Virtual Midnight Sunrise, 2018 World Premiere

What These Ten Companies Have In Common – OATH’s Brandblazer Winners

In June, Oath celebrated it’s first birthday and also announced its inaugural Brandblazers program. Ten clients were celebrated in New York featuring a fireside chat between Oath CEO Tim Armstrong and Oath Board of Advisor Zac Posen. The 2018 Brandblazer companies: Avon BANDAI NAMCO Entertainment Caltex Crowne Plaza HP HUAWEI Macy’s Pizza Hut Sun Life … More What These Ten Companies Have In Common – OATH’s Brandblazer Winners

Branded Entertainment in the Age of Ad Blockers

By Karen Kehm, Senior Director of Marketing Keeping consumers happy and engaged with your brand is no small feat in the age of ad blockers and personal data breaches like the recent Facebook-Cambridge Analytica situation. The level of frustration and cynicism on the part of consumers has reached a fever pitch, and marketers are anxiously … More Branded Entertainment in the Age of Ad Blockers

Here’s Your Chance To Showcase Your Side Project Art

  New York, NY – TBD – Times Square Arts announced today that they have partnered with The ADVERTISING Club of New York and are seeking submissions of original moving image art from artists working in the field of advertising. The winner’s work will be exhibited on participating electronic billboards in Times Square as the … More Here’s Your Chance To Showcase Your Side Project Art

FTC Brings First Ever Enforcement Action against Individual Social Media Influencers; Updates Warning Letters and Guidance for Influencers and Marketers

By Allison Fitzpatrick and Paavana L. Kumar With the FTC’s recent announcement regarding its actions against social media influencers, the FTC is re-emphasizing its concerns about influencer campaigns that violate the law by failing to clearly and conspicuously disclose paid sponsorships or other material connections. The FTC’s Complaint Last month, the FTC announced its first … More FTC Brings First Ever Enforcement Action against Individual Social Media Influencers; Updates Warning Letters and Guidance for Influencers and Marketers