By Allison Fitzpatrick and Paavana L. Kumar With the FTC’s recent announcement regarding its actions against social media influencers, the FTC is re-emphasizing its concerns about influencer campaigns that violate the law by failing to clearly and conspicuously disclose paid sponsorships or other material connections. The FTC’s Complaint Last month, the FTC announced its first … More FTC Brings First Ever Enforcement Action against Individual Social Media Influencers; Updates Warning Letters and Guidance for Influencers and Marketers
Creative Spirit, a non-profit organization that creates integrated employment opportunities for individuals with intellectual and development disabilities (IDDs), today announced its launch into the U.S. market. Creative Spirit is committed to creating a global movement, changing the face of what true diversity in employment looks like via advocacy, awareness and, most importantly, action for those … More Creative Spirit Launches to Create Integrated Employment Opportunities for People With Intellectual and Developmental Disabilities
By Vejay G. Lalla and Samantha G. Rothaus You just bought a new dress from a department store website on your laptop. Minutes later, while scrolling through your Instagram feed on your smartphone; you magically come across an ad for matching shoes from the same department store. It turns out this familiar phenomenon is the … More Compliance Concerns behind the Phenomenon of Cross-Device Marketing
The AD Club of New York & Yahoo hosted the seventh breakfast in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. The discussion honed in on the specific burning question: How are Marketers Defining “Omnichannel” in an … More Insights from The VERTICAL:Retail Breakfast
The ADVERTISING Club of New York is committed to mentoring and engaging women of diverse backgrounds in the advertising, marketing, media and related industries through our “i’mPART Women’s Fellowship Program”. OUR GOAL: To support mid-level professionals and provide them with tools to move them to the next level of their career path. We want to … More i’mPART Women’s Fellowship Program
Each month The AD Club is proud to recognize an outstanding individual whose dedication and volunteerism makes him or her a valuable member of our organization and the industry at large. This month, on the heels of another successful Advertising Week, The AD Club is thrilled to honor Matt Scheckner, CEO of Stillwell Partners, for his … More Q&A With AD Club Person of the Month: Matt Scheckner
Join us as the industry honors a select group of brands chosen by The Ad Club’s International ANDY Awards jury for their dedication to making an impact on marketing, commerce, culture, and social responsibility through BRAVE and CREATIVE work. 2014 Honorees include Apple, Budweiser, BMW, Cadbury, Dove, Guinness, Honda, Nike and Old Spice. Register … More Don’t Miss the Stars of Madison Avenue Awards Luncheon on 9/29!