The Professional Journey of Danielle Koffer, Chief Client Officer |Mindshare US

Danielle Koffer, Chief Client Officer, Mindshare US If you had to choose one specific creative piece (can be a song, photo, artwork, movie, play, etc.) that best reflects your professional journey, what would that be and why? I remember watching the movie Baby Boom when I was younger and thinking about what it must be … More The Professional Journey of Danielle Koffer, Chief Client Officer |Mindshare US

CCPA UPDATE: PREPARING FOR THE CCPA – 10 THINGS YOU CAN TACKLE NOW

Written by: Richard Eisert, Gary Kibel, Vivian Byrwa and Avinoam Shefa While the California Consumer Privacy Act (CCPA) promises to bring significant change to the way some businesses collect and use personal information from consumers, the exact scope of that change remains unclear, pending further action by the California Attorney General and Legislature. However, the … More CCPA UPDATE: PREPARING FOR THE CCPA – 10 THINGS YOU CAN TACKLE NOW

Insights on the Social Advertising Landscape from Shilpa Bisaria, Senior Director, Strategy and Operations, Turner Ignite

Thanks for speaking with us, Shilpa. Tell us about your role at Turner. What is Launchpad all about? My pleasure! Thanks for having me here. I joined Turner Ignite’s Launchpad team to build new business opportunities for the company outside of the traditional, linear ecosystem. Think of Launchpad as a startup within a massive company (that just … More Insights on the Social Advertising Landscape from Shilpa Bisaria, Senior Director, Strategy and Operations, Turner Ignite

California Strengthens Privacy Projections with New Privacy Law

By: Richard S. Eisert, Gary A. Kibel and Vivian Wang The California legislature recently passed the California Consumer Privacy Act of 2018 (the Act), which imposes significant privacy-related obligations on entities that do business in California. The bill was passed in response to a much more stringent California ballot initiative on the condition that the … More California Strengthens Privacy Projections with New Privacy Law

Midnight Moment – Isabel Martínez / Isabelita Virtual Midnight Sunrise, 2018 World Premiere

Midnight Moment is the world’s largest, longest-running digital art exhibition, synchronized throughout Times Square nightly. The 2018 Selection Committee included Stephen Frietas, Sr. VP of Marketing, OAAA, Fanny Josefsson, Copywriter, GREY, Tony Jones, VP Creative Director, MRM//McCann, Kate Oppenheim, Managing Partner, M SS NG P EC ES along with representatives from The ADC, The AD Club of NY … More Midnight Moment – Isabel Martínez / Isabelita Virtual Midnight Sunrise, 2018 World Premiere

What These Ten Companies Have In Common – OATH’s Brandblazer Winners

In June, Oath celebrated it’s first birthday and also announced its inaugural Brandblazers program. Ten clients were celebrated in New York featuring a fireside chat between Oath CEO Tim Armstrong and Oath Board of Advisor Zac Posen. The 2018 Brandblazer companies: Avon BANDAI NAMCO Entertainment Caltex Crowne Plaza HP HUAWEI Macy’s Pizza Hut Sun Life … More What These Ten Companies Have In Common – OATH’s Brandblazer Winners

Branded Entertainment in the Age of Ad Blockers

By Karen Kehm, Senior Director of Marketing Keeping consumers happy and engaged with your brand is no small feat in the age of ad blockers and personal data breaches like the recent Facebook-Cambridge Analytica situation. The level of frustration and cynicism on the part of consumers has reached a fever pitch, and marketers are anxiously … More Branded Entertainment in the Age of Ad Blockers