The Time For Programmatic DOOH is Now

Guest post by Jody Smith, BroadSign Programmatic has been creating quite the buzz in the out-of-home (OOH) industry for the past few years. Countless discussions and debates have been held amongst industry leaders and experts, yet differentiating between marketing hype and the real deal can be quite complex. Many proclaim they have the best programmatic solution … More The Time For Programmatic DOOH is Now

FTC Brings First Ever Enforcement Action against Individual Social Media Influencers; Updates Warning Letters and Guidance for Influencers and Marketers

By Allison Fitzpatrick and Paavana L. Kumar With the FTC’s recent announcement regarding its actions against social media influencers, the FTC is re-emphasizing its concerns about influencer campaigns that violate the law by failing to clearly and conspicuously disclose paid sponsorships or other material connections. The FTC’s Complaint Last month, the FTC announced its first … More FTC Brings First Ever Enforcement Action against Individual Social Media Influencers; Updates Warning Letters and Guidance for Influencers and Marketers

Meet the 2017 i’mPART Fellows

The i’mPART Fellowship Program is a year-long experience for women who submitted winning applications. Out of over 160 women who applied or were nominated, 12 were chosen for this unique, AD Club-curated experience that provides the winners unparalleled training opportunities, access to major industry events, and executive level mentorship. Meet this year’s class: Not Pictured: … More Meet the 2017 i’mPART Fellows

Dear Interns

by Bill Koenigsberg, originally appeared on MediaPost Dear Interns, As the summer draws to a close, I would like to thank each and every one of you for making our industry better. You are the future leaders of our industry, and we — the current leaders — owe it to you to provide leadership and advice, … More Dear Interns

Compliance Concerns behind the Phenomenon of Cross-Device Marketing

By Vejay G. Lalla and Samantha G. Rothaus You just bought a new dress from a department store website on your laptop. Minutes later, while scrolling through your Instagram feed on your smartphone; you magically come across an ad for matching shoes from the same department store. It turns out this familiar phenomenon is the … More Compliance Concerns behind the Phenomenon of Cross-Device Marketing

On Their Way. AD Club Preps Industry For Summer Talent.

The AD Club continues to provide curated programming + access to enhance the new-talent immersion experience of the thousands of interns and new-hires on their way. Each summer The AD Club hosts our ‘Enhancement Program’ for our Corporate Members to send their entry-level and summer interns through. This summer-long program of luncheon seminars is set up … More On Their Way. AD Club Preps Industry For Summer Talent.