By Nicole Kaplan, SVP, Group Director, Momentum Worldwide Before COVID-19, there was a shift in how marketers talked about B2B, recognizing the best approach was to humanize efforts and that businesspeople are people, too. Appealing to their personal interests and needs led to customers connecting further with a brand. Some examples include two of the most popular CES booths from the past two years: The American Express Magic Show allowing attendees to take a short, … More Connecting with Customers During Covid Doesn’t Have to be Virtually Impossible
Original article can be found here. Fast Food On-Demand Every industry had to change fast in the face of the pandemic, but one could easily argue the fast food industry had to change the fastest. As “essential” businesses they had to go from on-site dining to on-demand service nearly overnight. The Advertising Club of NY and Kargo wanted … More Fast Food On Demand: QSR’s Quick-Change Pandemic Response
From Ed Maher, Regional VP, National Client Strategy & Partnerships, Clear Channel As the industry has faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? As the pandemic peaks and fades over the next year, hiring should return with far less bias than … More Collaboration is a growth driver; Q and A with Ed Maher, Clear Channel
By Angelo Scialfa III, President, Fox Run Group As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? Not sure hiring of new talent is a priority or will be a priority until there is some changes in the economic climate. … More State of the Industry with Talent in Mind
The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing and ad-tech industries, announced today the addition of six new board members to the 2020-2021 term at its 124th Annual Meeting of Members. “As our industry has endured unprecedented obstacles in the first half of 2020, the AD Club is … More Fulfilling Its Pledge With 50% of the Board Appointments Comprised of Diverse Individuals, The AD Club Announces New Directors
As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Focus on ensuring that your business has a stable and efficient digital omnichannel foundation – this essential core helps capture demand and make the most of capacity when/where … More The State of Retail with Work and Co Director of Strategy Dawn Moses
As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? The world has dramatically changed over the last few months, ushering in monumental business model changes and new consumer behaviors to adapt to a dynamic environment. The one … More Re-openings and advertising reactivation strategy with Scott Falzone, Managing Director, Telecom, Google
From Members Michael McIntosh II, Director, PwC and John Rolston, Director, PwC As our economy begins to reemerge, and some stores and businesses start to reopen with limited capacity, what are some tips for driving demand with controlled capacity? While in-store capacity may be restricted, consumers have already signaled their preference: They want the optimal … More ReOpening and Ad Spend; What It Means For Retail and Ecommerce.
Response from Cathy Oh, Global Head of Marketing & Analytics, Samsung Ads Research shows that consumers appreciate brands that showcase their role in For some brands, instead of pausing spend, we saw them demonstrate their commitment to reassessing their strategy by pivoting their advertising messaging to highlight the company’s core values and ways they are … More What do you think a brand that’s paused their spend, needs to consider before restarting?
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? We have been dedicated to expanding diversity and inclusion, not just by changing the tapestry of our talent pool, but by changing the landscape of the talent pipelines that feed our future. At Momentum, one of our … More Momentum’s Commitment to Inclusion; Q and A with Jennifer Frieman, Chief Talent Officer, Momentum Worldwide