Guest post by Jody Smith, BroadSign Programmatic has been creating quite the buzz in the out-of-home (OOH) industry for the past few years. Countless discussions and debates have been held amongst industry leaders and experts, yet differentiating between marketing hype and the real deal can be quite complex. Many proclaim they have the best programmatic solution … More The Time For Programmatic DOOH is Now
By Allison Fitzpatrick and Paavana L. Kumar With the FTC’s recent announcement regarding its actions against social media influencers, the FTC is re-emphasizing its concerns about influencer campaigns that violate the law by failing to clearly and conspicuously disclose paid sponsorships or other material connections. The FTC’s Complaint Last month, the FTC announced its first … More FTC Brings First Ever Enforcement Action against Individual Social Media Influencers; Updates Warning Letters and Guidance for Influencers and Marketers
Y&R New York’s AR project mentioned in the New York Time’s article Why We Should Put Women On Pedestals. … More Celebrating Women’s Equality Day with The Whole Story Project
The i’mPART Fellowship Program is a year-long experience for women who submitted winning applications. Out of over 160 women who applied or were nominated, 12 were chosen for this unique, AD Club-curated experience that provides the winners unparalleled training opportunities, access to major industry events, and executive level mentorship. Meet this year’s class: Not Pictured: … More Meet the 2017 i’mPART Fellows
By Vejay G. Lalla and Samantha G. Rothaus You just bought a new dress from a department store website on your laptop. Minutes later, while scrolling through your Instagram feed on your smartphone; you magically come across an ad for matching shoes from the same department store. It turns out this familiar phenomenon is the … More Compliance Concerns behind the Phenomenon of Cross-Device Marketing
On Thursday, July 13, 2017 at the Harold Pratt House – during the 2nd Annual Women’s Master Class, 12 women were announced as the winners of this year’s AD Club i’mPART Fellowship Program. Here are the names of 12 lucky women whose lives and careers will be enhanced by the efforts that the AD Club will … More 2017 i’mPART Fellows Selected!
As we gear up to honor 2017’s Advertising People of the Year, we did a quick check-in with each of our honorees to get a snapshot of who they are, as well as their thinking on the evolution of our industry. Our next installment is from this year’s “Industry Legend,” Beth Comstock. Beth leads GE’s … More GE’s Beth Comstock Shines Bright as “Industry Legend”