Insights on the Social Advertising Landscape from Shilpa Bisaria, Senior Director, Strategy and Operations, Turner Ignite

Thanks for speaking with us, Shilpa. Tell us about your role at Turner. What is Launchpad all about? My pleasure! Thanks for having me here. I joined Turner Ignite’s Launchpad team to build new business opportunities for the company outside of the traditional, linear ecosystem. Think of Launchpad as a startup within a massive company (that just … More Insights on the Social Advertising Landscape from Shilpa Bisaria, Senior Director, Strategy and Operations, Turner Ignite

California Strengthens Privacy Projections with New Privacy Law

By: Richard S. Eisert, Gary A. Kibel and Vivian Wang The California legislature recently passed the California Consumer Privacy Act of 2018 (the Act), which imposes significant privacy-related obligations on entities that do business in California. The bill was passed in response to a much more stringent California ballot initiative on the condition that the … More California Strengthens Privacy Projections with New Privacy Law

In Their Own Words: 2018 President Award Honorees

On Wednesday, July 18 we celebrated our Annual Gathering of Members.  As part of this gathering we induct our 2018-2019 Board of Directors and honor those who embody the spirit of volunteerism by offering their time and talent regardless of their busy schedules making them invaluable Club partners. We are pleased to capture and share … More In Their Own Words: 2018 President Award Honorees

What These Ten Companies Have In Common – OATH’s Brandblazer Winners

In June, Oath celebrated it’s first birthday and also announced its inaugural Brandblazers program. Ten clients were celebrated in New York featuring a fireside chat between Oath CEO Tim Armstrong and Oath Board of Advisor Zac Posen. The 2018 Brandblazer companies: Avon BANDAI NAMCO Entertainment Caltex Crowne Plaza HP HUAWEI Macy’s Pizza Hut Sun Life … More What These Ten Companies Have In Common – OATH’s Brandblazer Winners

Branded Entertainment in the Age of Ad Blockers

By Karen Kehm, Senior Director of Marketing Keeping consumers happy and engaged with your brand is no small feat in the age of ad blockers and personal data breaches like the recent Facebook-Cambridge Analytica situation. The level of frustration and cynicism on the part of consumers has reached a fever pitch, and marketers are anxiously … More Branded Entertainment in the Age of Ad Blockers

5th Edition: Trends in Marketing Communications Law

Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group 5th Edition of Trends in Marketing Communications Law, is here. 2018 Trends in Marketing Communications Law The publication identifies and explains 20 of the top trends impacting the marketing communications industry and offers practical advice to help marketers and agencies understand these recent developments and consider the … More 5th Edition: Trends in Marketing Communications Law

With GDPR Deadline Looming, Ad Tech Community Races to Find Solutions

By: Richard S. Eisert, Gary A. Kibel and Justin Lee With just days remaining before the European Union’s (EU) General Data Protection Regulation (GDPR) takes effect, ad tech companies are racing to find compliance solutions. By way of background, the primary goal of the GDPR is to give individuals in the EU more control over … More With GDPR Deadline Looming, Ad Tech Community Races to Find Solutions