By Vejay G. Lalla and Samantha G. Rothaus You just bought a new dress from a department store website on your laptop. Minutes later, while scrolling through your Instagram feed on your smartphone; you magically come across an ad for matching shoes from the same department store. It turns out this familiar phenomenon is the … More Compliance Concerns behind the Phenomenon of Cross-Device Marketing
The AD Club continues to provide curated programming + access to enhance the new-talent immersion experience of the thousands of interns and new-hires on their way. Each summer The AD Club hosts our ‘Enhancement Program’ for our Corporate Members to send their entry-level and summer interns through. This summer-long program of luncheon seminars is set up … More On Their Way. AD Club Preps Industry For Summer Talent.
Congress has voted to overturn the customer privacy rules adopted last year by the Federal Communications Commission (FCC) for wireless and home broadband internet service providers (ISPs) and other telecommunications carriers, thereby opening the door to more expansive and aggressive uses of customer data. BACKGROUND Last October 27, the FCC adopted rules establishing a framework … More TRUMP AFFIRMS CONGRESS’S REPEAL OF THE FCC’S BROADBAND PRIVACY RULES
With traditional funding sources such as venture capital and hedge funds reportedly on the wane, startups have never been more likely to be the acquisition target of brands operating in more traditional industry verticals, as they seek to transition with the times, and consumers’ lifestyles. The thoughts were shared at The Advertising Club of New … More What advertisers want from startups and data
By Allison Fitzpatrick and Rohini C. Gokhale Congress recently passed the Consumer Review Fairness Act of 2016 (the CRFA) to protect the ability of consumers to review a company’s products, services and conduct. The CRFA makes it illegal for companies to contractually bar consumers from reviewing the company or to penalize consumers for posting negative … More New Federal Law Protects Consumer Reviews of Products and Services
A majority of marketers believe sustainability investment pays off but their boards are underinvesting March 9, 2017 – The vast majority (83%) of marketers feel a moral imperative to incorporate sustainability practices into business, yet only 38% of the companies they work for do not have a defined sustainability strategy, according to a new global … More New Study: Marketers Feel Frustrated in Their Desire to Drive More Sustainability Efforts
The ADVERTISING Club of New York is committed to mentoring and engaging women of diverse backgrounds in the advertising, marketing, media and related industries through our “i’mPART Women’s Fellowship Program”. OUR GOAL: To support mid-level professionals and provide them with tools to move them to the next level of their career path. We want to … More i’mPART Women’s Fellowship Program