Greg Garunov | SVP Business Development, Sightly

What makes a positive customer experience? There are several factors that contribute to an ultra-positive customer experience. It’s all about trust in this fragmented, and often times black box media world we live in in 2019. The ability to establish this trust early on is based on having deep knowledge of macro industry trends, tactical … More Greg Garunov | SVP Business Development, Sightly

Adam Shapiro|VP of Regional Sales, NY Interconnect

What makes a positive customer experience? It may sound simple, but exceeding customer expectations makes the most memorable experiences. We need to recognize that clients  have a multitude of choices, so it’s critical they walk away feeling overly satisfied and confident in the execution. Why is it critical for executives to take customer experience into consideration when … More Adam Shapiro|VP of Regional Sales, NY Interconnect

Elena Klau | Chief Strategy & Analytics Officer, NA, Momentum Worldwide

What are the most innovative trends happening in advertising now? The innovative trends happening in advertising now revolve around one commonality: collaboration. Brand-to-brand partnerships are the “new B2B” and key to creating an immersive and effective brand experience. Another innovation is to “reverse the course”: today’s brands should prioritize Experience First Marketing, designing the experience … More Elena Klau | Chief Strategy & Analytics Officer, NA, Momentum Worldwide

Countdown to Phone Launch: Three Ways for Marketers to Win

By: Scott Falzone, Managing Director, Telecom As summer wanes and back-to-school season begins, the countdown to launch has begun. While pundits predict this year’s product roll-out, we know one thing is certain: the end of the year is primetime for smartphone launches. In 2018, seven major device launches happened in the span of 7 weeks … More Countdown to Phone Launch: Three Ways for Marketers to Win

Melissa Kaylor|Global Industry Development Lead, Verizon Media

What does it mean to receive the President Award? The President Award represents recognition from an organization with deep values and is about the commitment to having profound conversations with real people. The Ad Club has given me and Verizon Media a great community and platform for meaningful conversations about the future of trust and … More Melissa Kaylor|Global Industry Development Lead, Verizon Media

Regina Guinto|Director, Creative Strategy, Jun Group

What does it mean to receive the Rising Star Award? Gina, Cathryn, Ericka and the entire team at the Advertising Club have fostered an incredible community where every voice and every point of view matters. I’m grateful to be supported and inspired by the Young Professional Committee – it’s the greatest honor to stand alongside … More Regina Guinto|Director, Creative Strategy, Jun Group