How should brands be talking to consumers in the Age of COVID-19

The sudden onset of COVID-19 has posed a major question for marketers: Should marketing messages stay the same in a time when consumers’ lives have changed so drastically? With the majority of consumers working from home, isolating from friends and family and avoiding travel, many brands are reevaluating whether their traditional communications are still relevant … More How should brands be talking to consumers in the Age of COVID-19

Join us at The #VirtualClubhouse

THE AD CLUB TEAM HOPES THAT YOU AND YOUR LOVED ONES ARE HEALTHY AND SAFE DURING THIS UNPRECEDENTED TIME. To help keep the advertising community connected, we are transforming into a VIRTUAL CLUBHOUSE by providing: THE DAILY DIGEST: an emailed news round-up tailored to the adverting community. THE VIRTUAL CLUBHOUSE CONTENT COLLECTION: featuring “INSIDE THE CLUBHOUSE” NEW PROGRAMMING & … More Join us at The #VirtualClubhouse

Vertical:Politics & Activism – Breaking Through the Clutter to Drive Action

Paul Winn, Managing Partner, Smart Media Group 1. With access to enhanced technology and voter insights, how do you think campaigns will allocate their marketing dollars in new ways versus 2016? Since 2016, the amount of addressable inventory available has steadily increased. While it has not quite caught up to the demand from advertisers, the … More Vertical:Politics & Activism – Breaking Through the Clutter to Drive Action