Meet The Fellows: Katherine Ricci

Katharine’s rich experience totals 12 years, ranging from blogging to traditional PR to social strategy to brand launches. She began her NYC career at Ketchum as the first junior staffer in their Tech Practice where she serviced IBM, AMD and Kodak. After years at Ketchum, she followed her passion for emerging media to social agency Attention, where … More Meet The Fellows: Katherine Ricci

Meet The Fellows: Mariah Youngblood

Mariah Youngblood is an Associate Director of Planning at Wavemaker, where she helps lead a small, dedicated team of strategic thinkers and planners. After graduating from Northwestern University, she started her career at full-service agency Cramer-Krasselt, working on multidisciplinary teams on Travel, Entertainment, and B2B accounts and honing her skills as a media planner. Since … More Meet The Fellows: Mariah Youngblood

CES Takeaways: Michael Scott, Head of Sales, Brand – US, Samsung Ads

What are the major takeaways? What did you learn? Advanced TV is hotter than ever. In addition to embracing existing opportunities, buyers are looking for more ways to make their TV investment work harder. We’re also continuing to see a blurring of the lines between Linear or Broadcast TV and OTT, particularly as the Streaming … More CES Takeaways: Michael Scott, Head of Sales, Brand – US, Samsung Ads

CES Takeaways: Caleb Yarian, Associate Partner of Strategy at Work & Co

What are the major takeaways? What did you learn? While most of the headlines coming out of CES 2020 were about air taxis, fold-able phones and high-speed toothbrushes, being there on the ground, I was more interested in the larger takeaways than companies trying to push a single product. There’s more value in the concepts … More CES Takeaways: Caleb Yarian, Associate Partner of Strategy at Work & Co

Meet The Fellows: Bernice Veloz

Before starting her new role as Senior Account Manager at Culture Trip, Bernice was an experienced Content & Partnerships Manager at Publicis Media Groupe. She has a history of developing and executing integrated marketing campaigns for Metro by T-Mobile, Liberty Mutual, eBay and Campbell’s Soups Company. A “Multicultural Marketing Guru in Training” Bernice is passionate … More Meet The Fellows: Bernice Veloz