Written by: Richard Eisert The California Consumer Privacy Act (CCPA), a comprehensive state privacy law that was passed and amended in 2018, is at the forefront of a rapidly changing privacy landscape in the U.S. The CCPA broadly governs how businesses doing business in California handle personal information relating to Californian residents. It grants rights … More The California Consumer Privacy Act
Get ready to watch the 2019 Super Bowl on Sunday, February 3, 2019 at 6:30PM (ET)! As a way to prepare for the madness, we asked our members to predict top themes and categories that will be shown this year. Check it out!
Pete Favat, Chief Creative Officer | Deutsch North America What does the future of award shows look like? With the proliferation of award shows and categories and entry prices on the rise at the same time, agency margins are getting squeezed. I think, at this point, award shows need to create more value … More 2019 Predictions from Pete Favat, Chief Creative Officer | Deutsch North America
John Patroulis, Worldwide Chief Creative Officer| Grey What will be the biggest shift in your approach to creativity in 2019 and why? Every creative knows big, complex problems are best solved with simple ideas. So we answered the big, complex issues facing our (and our clients) business in the simplest way possible … More 2019 Projections by John Patroulis, Worldwide Chief Creative Officer | Grey
Nick Law, Chief Creative Officer, Publicis Groupe | President, Publicis Communications This year, the biggest shift in my approach to creativity is starting with the agency model that makes the right work possible. We need to create new things so we need new capabilities. If agencies don’t learn how to incubate and stand-up new capabilities, … More 2019 Predictions from Nick Law, Chief Creative Officer | Publicis Groupe
“Great creative ideas sell tons of stuff and build long term love for brands. It’s a fact. And the industry’s edge has always been the quality of our ideas. But traditionally, coming up with great ideas takes time and crafting the finished product usually takes more time and more money. No one has that time … More 2019 Predictions from Gerry Graf, Founder/ Chief Creative Officer | Barton F. Graf
Chris Weil, CEO & Chairman | Momentum As the role of agencies continues to shift, and brands reevaluate their marketing models (eg. the trend to move resources in-house) what can the ad industry do to showcase its value in new ways this year? The in-housing conversation has gotten louder but by no means … More 2019 Predictions from Chris Weil, CEO & Chairman | Momentum