E-Commerce Predictions with Jordan Weinstein

From AD Club Member Jordan Weinstein, Director of Business Development, Candid Worldwide As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity?  Businesses need to show their focus is on safety and overall compliance with health guidelines. Candid … More E-Commerce Predictions with Jordan Weinstein

Key Considerations for Retailers In the Face of COVID-19

Authors: Joseph Lewczak and Paavana Kumar of Davis & Gilbert LLP. Retailers are facing unprecedented challenges in the face of the COVID-19 pandemic. While some companies, such as wholesalers of essential household items and groceries, are experiencing a surge in demand, others, especially those that rely on a brick-and-mortar presence, are suffering. Recent reports show … More Key Considerations for Retailers In the Face of COVID-19

Momentum’s Commitment to Inclusion; Q and A with Jennifer Frieman, Chief Talent Officer, Momentum Worldwide

Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? We have been dedicated to expanding diversity and inclusion, not just by changing the tapestry of our talent pool​, but ​by changing the landscape of the talent pipelines that feed our future. ​At Momentum, one of our … More Momentum’s Commitment to Inclusion; Q and A with Jennifer Frieman, Chief Talent Officer, Momentum Worldwide

D and I initiatives with Lisa Utzschneider, Chief Executive Officer, Integral Ad Science (IAS)

Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud of that your company supports? IAS is proud to make diversity and inclusion a priority. Focusing on D&I isn’t just the right thing to do, it is also the smart thing to do from a business perspective. … More D and I initiatives with Lisa Utzschneider, Chief Executive Officer, Integral Ad Science (IAS)

Diversity and inclusion in ad tech: Why it’s important and how to make it work?

FFrom corporate member Ivan Guzenko, CEO, SmartyAds Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? It is important to understand that workplace diversity is about understanding, accepting and valuing differences among people; it doesn’t only come down to age, gender or … More Diversity and inclusion in ad tech: Why it’s important and how to make it work?

Selling Naked; Make it Great for Mobile

Excerpt from the direct-to-consumer e-commerce guide Selling Naked: A Revolutionary Approach to Launching Your Own Brand Online. When you’re creating your digital experience, it’s tempting and natural to spend all your energy critiquing mock-ups of your site (or “wireframes,” as we call them) on desktop. Big mistake. Since most of your customers will likely engage with … More Selling Naked; Make it Great for Mobile

Sara Porritt, Wellness Lead, Integrated Media Planning and US Diversity and Inclusion Lead, OMD

Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? OMD’s D&I initiatives actively evolve alongside the needs of our people, our culture and our industry.  Our current pillars are focused on a 360 approach that addresses the full employee lifecycle from educating … More Sara Porritt, Wellness Lead, Integrated Media Planning and US Diversity and Inclusion Lead, OMD

Advice to encourage D&I efforts at agencies and more with Wallye Holloway, Associate Managing Partner, TBWA\WH

Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? Yes, at TBWA\WH we have our DiversiTeam group. Started by Karina Salinas and Olivia Nguyen, this team focuses on ensuring that our diverse group of people have a voice and feel included. Our … More Advice to encourage D&I efforts at agencies and more with Wallye Holloway, Associate Managing Partner, TBWA\WH

Technology, Innovation and the New Normal with Sara DeViney, Director of Operations and Partnerships, Snowday

Are there any new policies that your company/agency has put in place to help keep employees inspired during this time? Snowday is a tight knit team built on a culture of sharing and community. As we began to work remotely along with the rest of the industry, it became increasingly important to us to remain committed to … More Technology, Innovation and the New Normal with Sara DeViney, Director of Operations and Partnerships, Snowday

Technology, Innovation and the New Normal with Ahmad Sayar, SVP, Growth, Colossal Media

Are there any new policies that your company/agency has put in place to help keep employees inspired during this time?This is a great question. When the stay at home orders were put in place, the Colossal Media leadership team spent some time thinking about how we can continue to keep our staff inspired and motivated … More Technology, Innovation and the New Normal with Ahmad Sayar, SVP, Growth, Colossal Media