Time Spent or Word of Mouth? Rethinking Metrics that Determine Ad Impact

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by Andy Stevens, SVP, Research & Insights, Clear Channel Outdoor Americas

On the Town

Today’s advertisers are focused on how consumers spend time as a means to determine how to reach the right audiences.

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For instance, media buyers are acutely aware of two trends in the advertising business. First, people are spending less time at home in front of traditional TVs. As a Time magazine story subtly titled “Fewer People Than Ever Are Watching TV” reported, 2014 saw a “precipitous decline in TV viewing” compared to any previous year, according to a Nielsen report. The article also noted that numerous households are “choosing to dump TV altogether,” opting instead for broadband and streamed video content.

Read the full article at: http://company.clearchanneloutdoor.com/ooh-drives-higher-percentage-earned-media-conversations/

Andy Stevens Headshot

 

 

Andy Stevens, SVP, Research & Insights, Clear Channel Outdoor Americas

 

 

Our 8th Annual OOH:NOW Conference this Wednesday, Dec. 2nd –  to join us, click here and register today!


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