Momfessionals: A Look at the Realities Shaping Motherhood

Momfessional image

Today, moms represent a $2.4 trillion market, and as more Millennials become new moms, “mommy culture” has changed in critical ways. To engage them, advertisers need to understand the current climate of motherhood.

What are the biggest concerns of Gen X and Millennial moms? What drives them? How do they engage with technology? And how can advertisers win their hearts (and dollars)?

Yahoo answers these questions, and more, in our latest study: Momfessionals: An Inside Look at the Realities, Tensions and Truths Shaping Motherhood.

Yahoo


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s