Cannes lived up to its legacy as the center for innovation and creativity, inspiring people and brands. But this year, what really stood out was how technology is transforming the marketing landscape. This was most visible with the launch of a new two-day festival celebrating the coming together of data, tech and creativity: Lions Innovation, with MEC as a founding sponsor.
MEC compiled the 4 key takeaways every successful advertiser and marketer needs to know from this year’s Cannes Lions Festival of Creativity:
1) Technology, A Mother of Invention
2) Gender Equality on the Agenda
3) Doing Good Is Doing Well
4) Creativity Adores Restrictions
Want to learn what each of them mean to you and the advertising industry? Click here to check it out!
And if you want to see how #MecAtCannes unfolded, MEC unveiled two new innovations #EmotiCannes and MEC Velocity. Check it all out here: https://storify.com/MECideas/mecatcannes