Gyro: The Whole Culture of a Business Should Be Built on Its ‘Why’

 

Christoph Becker, Global Chief Executive Officer and Chief Creative Officer of gyro
Christoph Becker, Global Chief Executive Officer and Chief Creative Officer of gyro

“The desire to connect with fresh business stories is much more powerful than any notion of brand loyalty…how can brands tap into the power of human relevance?”

Check out this incredibly insightful article by Christoph Becker, global chief executive officer and chief creative officer of gyro, an AD Club member.

Adweek: The Whole Culture of a Business Should Be Built on Its ‘Why’


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