Native Uprising: Is Content the New Advertising?

This post originally appeared in MRM’s SXSW blog.

“Content is king.” This isn’t a new conversation, but now the smart brands are starting to figure out how to do it right, and the publishers are learning how to shift their model to stay relevant. What does it mean for brands and how is it changing the game of advertising?

Check out the rest of the article on MRM’s SXSW blog: http://southxmrm.tumblr.com/post/79374369029/native-uprising-is-content-the-new-advertising


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s