The Time For Programmatic DOOH is Now

Guest post by Jody Smith, BroadSign Programmatic has been creating quite the buzz in the out-of-home (OOH) industry for the past few years. Countless discussions and debates have been held amongst industry leaders and experts, yet differentiating between marketing hype and the real deal can be quite complex. Many proclaim they have the best programmatic solution … More The Time For Programmatic DOOH is Now

Ex-Kinetic Global CEO Steve Ridley joins Rouge Media as Chief Partnership Officer

Rouge Media has established a strong presence in the USA market and the Out of Home industry in North America over the last five years. As it continues to expand at a fast pace, Rouge Media has added a new feather in its cap of recent high-profile appointments with Steve Ridley who joins as Chief … More Ex-Kinetic Global CEO Steve Ridley joins Rouge Media as Chief Partnership Officer

FTC Brings First Ever Enforcement Action against Individual Social Media Influencers; Updates Warning Letters and Guidance for Influencers and Marketers

By Allison Fitzpatrick and Paavana L. Kumar With the FTC’s recent announcement regarding its actions against social media influencers, the FTC is re-emphasizing its concerns about influencer campaigns that violate the law by failing to clearly and conspicuously disclose paid sponsorships or other material connections. The FTC’s Complaint Last month, the FTC announced its first … More FTC Brings First Ever Enforcement Action against Individual Social Media Influencers; Updates Warning Letters and Guidance for Influencers and Marketers

Conversations With Series during Advertising Week

The AD Club had a special AW edition of the very popular “Conversation With” Series where we provided direct access and one-on-one conversations with top industry executives who are changing the way we do business. Leading these conversations, were our very own influential Young Professionals, who dove into hot topics. Speakers included: Carl Fremont, Global Chief … More Conversations With Series during Advertising Week

Introducing Desirée Tunstall, Inneractive’s President and General Manager of North America

Earlier this year, Inneractive, an independent global mobile ad exchange, appointed Desirée Tunstall as Vice President and General Manager of North America, responsible for growing the team in the region, as well as developing strategic partnerships and revenue opportunities with publishers, demand-side partners and agencies. Click here to read more.

14th Annual Stars of Madison Avenue Highlights

2017 Stars Honorees: (l-r) Susanna Fagring, Forsman & Bodenfors, Kaisy O’Reilly, SK-II, Anselmo Ramos, DAVID The Agency, Gustavo Lauria, We Believers, Josy Paul, BBDO India, Peter Carter, P&G, Jessica Barlow, LVMH, Givenchy Beauty & Kenzo Parfums, Brian Phillips, Framework  Gathering insights on bravery from today’s most innovative brands was the perfect way to kick-off the … More 14th Annual Stars of Madison Avenue Highlights