MEC @ Cannes: Key trends and takeaways from Cannes 2015!

mec cannes takeaways

Cannes lived up to its legacy as the center for innovation and creativity, inspiring people and brands. But this year, what really stood out was how technology is transforming the marketing landscape. This was most visible with the launch of a new two-day festival celebrating the coming together of data, tech and creativity: Lions Innovation, with MEC as a founding sponsor.

MEC compiled the 4 key takeaways every successful advertiser and marketer needs to know from this year’s Cannes Lions Festival of Creativity: 

1) Technology, A Mother of Invention

2) Gender Equality on the Agenda

3) Doing Good Is Doing Well

4) Creativity Adores Restrictions

Want to learn what each of them mean to you and the advertising industry? Click here to check it out!

And if you want to see how #MecAtCannes unfolded, MEC unveiled two new innovations #EmotiCannes and MEC Velocity. Check it all out here: https://storify.com/MECideas/mecatcannes

“We are in this together”: A recap from i’mPART’s First Diversity Mixer!

impart

On June 18, we hosted our first i’mPART Diversity Mixer and we couldn’t more excited about it! As you know, i’mPART, AD Club’s diversity and inclusion initiative, was created to rally the community around a shared goal that creates awareness, action and change in the advertising, media and marketing community.

We first heard from Sandra Sims-Williams, Chief Diversity Officer of Publicis Groupe, who kicked off the Mixer as she spoke about the importance of diversity and inclusion not only in our industry, but in the world in which we live. Sandra and our president Gina Grillo also thanked the people who made the mixer and i’mPART a reality.

IMG_6274

“We started this movement to let everyone know that we are in this together.”

We recently updated the definition of diversity, Gina said, since it isn’t just a number, percentage, race, gender, sexual orientation, a box to check or a right thing to do. It’s about inclusion and different perspectives and how that reflects the consumer marketplace that we serve.

AD Club’s partnership with PricewaterhouseCoopers (PwC) is a 10-year commitment to track the industry’s progress with effective diversity and inclusion programs, where for this year’s survey, 369 professionals participated.

impart survey

Gina then welcomed the PwC team who presented the long-awaited results coming from this year’s Diversity Diagnostics Survey. They conducted a 2013 survey study to establish the baseline in diversity in organizations, so when they did it again this year, they found more interesting results.

IMG_6310

What they found was that the industry is maturing, but how do we measure this?

We learned that diversity goes beyond demographics – it’s not only important to articulate the value or diversity inclusion, but that your partners, employees and clients understand it, as well.

Below are the 5 key findings from PwC’s Diversity Diagnostics Survey that we hope you share with your fellow co-workers, employees, and friends:

survey results

Stay tuned – the full survey results will be released in July!

impart partners

We want to thank all of our sponsors, without whom this would not have been possible. Also, thank you to all who came out to support i’mPART, and those who have been there from the very beginning. We can’t wait for next year’s Diversity Mixer to see what new insights we can share on diversity and inclusion in the workplace!

IMG_6317 IMG_6239 IMG_6358 IMG_6202 IMG_6205 IMG_6219 IMG_6228 IMG_6234

Want to see more photos from our Diversity Mixer? See them all here on AD Club’s Facebook Page!

Young Professional Committee’s 2nd Annual Summer Speed Networking Event on July 15!

AD-CLUB-SpeedNetworking2015

The AD Club of New York’s Young Professional Committee is planning the 2nd Annual Summer Speed Networking event this summer on July 15 at Publicis Healthcare Communications Group.

Come join us to support young professionals and grant them access to industry professionals in a casual setting – Register Here!

Want to know what it’s like to attend? Hear what Gillian Derario, Assistant Account Executive, McCann had to say about her experience and how she landed a job opportunity from last year’s Summer Speed Networking event:

How did you hear about Ad Club’s Speed Networking event?

After graduation, admittedly I had no job or internship lined up. In my spare time, I knew I would need to start meeting people, because as they say, “It’s all about who you know.” I began looking online for advertising groups and organizations in NYC to join for mentorship and networking. Among many other groups in the city, I found AD Club of NY, and saw that they were hosting a speed networking event for young professionals. After having attended several networking events by that time, and reading the description of this event, I had a feeling this one would be better tailored to someone in my position.

Please share your experience after attending this event:

During the event, I reconnected with an alumni from my college. We chatted about the agency he was working at (McCann Erickson), and he was impressed by my knowledge of their new business acquisitions. During our conversation, I also mentioned that I was still looking for a full time position. After the event, he connected me with a Human Resources Specialist at the agency, who offered me an incredible internship working on one of the pieces of new business.

If you were to recommend this event to someone, what would you say are the benefits to attend?

I recommend this event to any young professional or aspiring young professional in advertising. It’s one of the few spaces for younger people to network with others close to their age – others who know what it’s like to be new to the work force. This is also a great outlet for learning about all of the different positions and career options in the advertising world and learning about them from the ground up. And there’s always the potential for HR reps to be scouting out some good entry level candidates!

What did you like the most about the speed networking event?

Networking can be intimidating at times, but what I liked most was that the setup of this event truly makes you feel at ease while you network. They remove the awkward introductions and conversation enders by having you move around to new people every five or so minutes, and provide questions as conversation starters. This event is the best way to grow your network and feel comfortable while doing it.

Millward Brown releases Top 10-year Takeaways in Anniversary Edition of BrandZ!

MillwardBrown

Millward Brown released their 10th anniversary edition of BrandZ, featuring their 10-year key takeaways that they’ve gathered on brand value, the future of brands, and so much more. They also feature BrandZ’s Top 100 Most Valuable Global Brands of 2015. Did your brand make it on the list?

You can find all of their results in BrandZ’s Anniversary Edition Report here: http://bit.ly/1FCLpz3

millward

Here are the top takeaways from the 10th Anniversary Edition of BrandZ:

1) Difference makes the difference: brand difference drives brand value

In a world of so much product sameness, being different makes a difference. Brands consumers view as “Different” generally achieve higher Brand Value.

2) Brand becomes more important: Strongest brands survive during challenging times

Brand Power proved crucial during the past 10 years. The decade divided roughly into two halves, before and after the global financial crisis. No category was spared as consumers spent more cautiously and consciously.

3) Purpose builds equity: Clear purpose fast tracks brand equity

Having a clear brand purpose accelerates the growth of brand equity, the factor that predisposes a consumer to purchase a particular brand, or to pay more for it, or both.

4) Branding precedes advertising: Perfect the proposition, then communicate it

Two things are critical for building and sustaining valuable brands: a clear, resonant brand idea or proposition, and compelling advertising. In combination, the two components drive Brand Value exponentially.

Those are just some of the key takeaways but there’s so much more! Click here to know how to drive your brand’s experience, where the future of your brand is headed, and see if you made it on BrandZ’s Top 100 Most Valuable Global Brands of 2015!

Vice Media’s Suroosh Alvi & Fallon’s Jeff Kling at Redefining Bravery 2015!

IMG_5753c1r1

What does bravery mean to you? See how Suroosh Alvi, Co-founder of VICE Media, and Jeff Kling, CCO of Fallon, regard fear as an essential element that fuels bravery, here at Redefining Bravery 2015.

Want more from the bravest in our industry? Check out what bravery means to our execs from Droga5, Ogilvy & Mather, Goodby, Silverstein & Partners and more here on The Club’s YouTube page!

Cannes 2015 Blog: MRM//MCCANN I AM BERGENDI

mrm

With the Cannes Lions Festival underway this week, our partners at MRM//McCann will have the latest on what’s happening on the ground over there. For those of you who are there, MRM/McCann wants to feature your Cannes selfies for their Cannes Test on their blog!

Send your fun and creative selfies to them at @MRM_McCann and hash tag #MRMMcCannes on both Twitter and Instagram. We can’t wait to see all the fun, innovative, diverse and creative things happening over there!

Click here to see their blog!

Hollywood Foreign Press Association Partners with YANGAROO for the 73rd Annual Golden Globe ® Awards Online Entry Process

yangaroo

YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the leading secure digital media management and distribution company, announced an agreement with the Hollywood Foreign Press Association (HFPA) for the upcoming 73rd Annual  Golden Globe® Awards. YANGAROO Awards digital platform will provide the sole system for Golden Globe motion picture and television award entries, and content under consideration can also be made available online for viewing by HFPA members.

This partnership with the HFPA will collectively involve entries for English-language and foreign-language motion pictures and for television programming submitted for awards in 25 categories. YANGAROO will provide, maintain and host a digital awards system for the Association, allowing Golden Globe Awards entrants to submit their entry forms online; the system also allows for the secure uploading of films, television shows, digital media productions, trailers, photos and more. The 73rd Annual Golden Globe Awards will be held January 10, 2016 in Beverly Hills, CA.

“The YANGAROO Awards service will help improve our entire submission and review process, making it more user-friendly and efficient,” said HFPA President Theo Kingma.

“The Golden Globe Awards are one of the great iconic awards shows honoring both motion picture and television excellence, and we are excited to have been chosen for this task of moving the submission and review process forward in the digital age,” said Cliff Hunt, Vice Chairman and COO, YANGAROO Inc.

About the Hollywood Foreign Press Association:

Founded in the 1940s during World War II, the HFPA was originally comprised of a handful of LA based overseas journalists who sought to bridge the international community with Hollywood, and to provide distraction from the hardships of war through film. Seventy years later, members of the HFPA represent 55 countries with a combined readership of 250 million in some of the world’s most respected publications. Each year, the organization holds the third most watched awards show on television, the Golden Globe® Awards, which has enabled the organization to donate more than $22 million to entertainment related charities and scholarship programs. For more information, please visit www.hfpa.org and www.goldenglobes.comand follow us on Twitter (@GoldenGlobes) and Facebook (www.facebook.com/goldenglobes).

About YANGAROO:

YANGAROO is a company dedicated to digital media management. YANGAROO’s patented Digital Media Distribution System (DMDS) is a secure cloud-based platform that provides users the ability to leverage technology; automating dozens of steps to eliminate errors and streamline content delivery efficiently. Content, such as music, music videos, and advertising can be quickly distributed to a network of over 16,000 television, radio, media, retailers, and other authorized recipients.

YANGAROO Awards is an end-to-end solution that digitizes and manages the entire awards show process, including nominations, committee review, voting, results tabulation, and auditing, and has become the industry standard, utilized by such shows as The GRAMMY Awards, The Emmys (Daytime, Sports, and News), The MTV Video Music Awards (VMAs), The MTV Movie Awards, BET Awards, The Academy of Country Music Awards (ACMs), and The JUNO Awards, among many others.

YANGAROO has offices in Toronto, New York, and Los Angeles. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF.

A Tribute to Wyatt Neumann

Wyatt Neumann

Photographer, director, artist and friend of the AD Club and ANDYs, Wyatt Neumann, was an inspiring individual. His legacy will live on through his beautiful works of art, story of bravery, and strength to overcome all obstacles in order to continue doing what he loved.

Wyatt was raised in the mountains of southwest Montana and called the west his home. He spent most of his life traveling and shooting around the world, and resided in Harlem with his wife, Jena, and his son and daughter. His memorial service will be held tomorrowTuesday, June 16 at The Jane Ballroom starting at 6:30pm. There is also a Fundly page for his family if you would like to donate to the Wyatt Neumann Family Fund: http://bit.ly/1Gzvkfh

Wyatt Memorial

The AD Club was privileged to have heard Wyatt’s story last month at Redefining Bravery in a conversation around truth and bravery. Wyatt left us with some powerful words that we hope will live on to inspire more than just those in a room: “When you get stuck in these situations, if you’ve done everything with integrity, then it’s not that hard to be brave.”

ADCOLOR Class of 2015 Announced

AdColor_Red_K_Stacked

Today ADCOLOR announced its Class of 2015 Honorees, Nominees and Futures, recognizing individuals and organizations that go above and beyond to make a difference in our industry. ADCOLOR champions diversity and inclusion in creative industries — first by helping individuals and organizations RISE UP, letting their accomplishments and ideas shine; then by teaching these new leaders and would-be-mentors how to REACH BACK and find others who deserve to be noticed and promoted. The ADCOLOR goal is to create a community of diverse professionals who are here to support and celebrate one another.

Join in for the 9th Annual ADCOLOR Industry Conference and Awards Weekend in New York City, September 16 – 19 to celebrate! Register here.

Header