Self chec, gyro and Startup Institute To Host Inaugural Women Against Breast Cancer Hackathon


‘Coders vs. Cancer’ challenges hackers to devise proactive social tools for self-exams

Breast cancer is the second deadliest cancer in the world. It also has the highest survival rate if caught early and managed with a healthy lifestyle. Despite the widespread awareness of the disease, very few women take action to prevent it.

This September, Self chec, a nonprofit created to minimize the number of those we love from dying unnecessarily of cancer and other chronic diseases, in partnership with gyro, the global ideas shop, and Startup Institute, a career accelerator for those looking to succeed in startups, will host the inaugural “Coders vs. Cancer” hackathon. The hackathon will challenge attendees to come up with innovative tools to help women learn and adhere to an effective self-examination schedule.

Participants include WomenWhoCode, NYU ITP and other female-focused tech groups who innovate in the cancer prevention field. The three-day event will be held at gyro’s new state-of-the-art space in Manhattan’s Financial District fromFriday, September 11 to Sunday, September 13. Nearly 100 people – engineers, developers, marketers and more – are expected to attend.

The hackathon will conclude on Sunday with presentations, judging and prizes. The final prizes will help the winning team transform their hack into a working product that can be launched and scaled in the future. Following the presentations and prizes will be a networking event for all of the attendees and sponsors.

Additional event partners include KISSPatent, Starbucks, JPD Studio, FoodtoEat and more.

To participate, learn more about the event and ways to get involved, visit

“When we put this hackathon together, we realized we had an opportunity not just to help people become proactive about their health and prevent breast cancer, but also to provide a platform for the talented individuals who will be creating these tools,” said Joan Peckolick, founder of Self chec. “We’re thrilled to partner with gyro and Startup Institute and their incredible network of people to host this life-saving challenge.”

Wendy Lurrie, managing director of gyro New York and gyro’s healthcare division gyro:human, said: “This is an awesome opportunity to be at the nexus of women’s healthcare and women in technology, two of the most important issues and opportunities in the world today. This event provides the ability to use one to help address the other. We hope that the innovations developed in September will be used and launched to ultimately transform health by giving people a destination they need to manage their health and wellness needs.”

Kelcey Gosserand, associate director of Startup Institute, added: “SINYC is thrilled to be working with gyro and Self chec to deliver an innovative and potentially life-saving hackathon supporting breast cancer awareness and prevention.”


About Self chec

Self chec is a 501(c)(3) nonprofit organization dedicated to providing the best and most comprehensive free “keeping healthy” one-to-one communicated tools to help protect you and those you care about from cancers, heart disease, diabetes and obesity; diseases that are often preventable, treatable and curable.

Our goal is to spread the importance of health self-empowerment to everyone who has the potential of being diagnosed with a chronic disease, and help save the more than one million people who die unnecessarily each year. Our dream is to transform our inactive and reactive “Sickness” Nation to a more proactive “Prevention” Nation. Self Chec is about what you and those you care about must do to work together to make sure this happens.

About gyro

As a global ideas shop, our mission is to create ideas that are humanly relevant. gyro is the 2015 and 2014 BMA Global B2B Agency of the Year and an Advertising Age Top 50 agency. gyro also serves as Global Marketing Advisor to Fortune. Our 600 creative minds in 14 offices work with top companies including BlackBerry,, DuPont, eBay, FedEx, HP, John Deere, SAP, Tate & Lyle, TD Ameritrade, Time Inc. and USG.

About Startup Institute

Startup Institute is the No. 1 career accelerator helping individuals gain the skills, mindset, and network to succeed in jobs at startups. We cultivate human capital for high-growth companies.

Summer 2015 Young Professional Roundup

July 21, 2015. Advertising Club Presidents Awards 2015. Skylark, NYC Photography by Margarita Corporan

July 21, 2015. Advertising Club Presidents Awards 2015. Skylark, NYC Photography by Margarita Corporan

Hard to believe it but our summer is coming to an end. We had such a great batch of interns this year who are a testament to the future of our industry and we’re so excited about it! We asked them to send us their advice to aspiring industry professionals stemming from their own career or intern experience. This is what they had to say!


_MG_3168 (1)Jason Jacobs, Account Manager at AOL Platforms: @jsjcbs

Several years ago someone gave me the biggest compliment I could have ever received and I really don’t think he knows the impact of what he said. He told me that if our office would have an election for mayor, that I would win. I repeat his words humbly because I’m not sure I fully live up to them, but I use this at motivation to keep trying. He went on to to talk about the importance of being someone who other people enjoy working with and this is really the best advice I can share with others.

Be someone who others enjoy working with. 

Be friendly, happy, reliable and caring. Be the person that other people want around and who can positively change the atmosphere in a room just by being in it. How well you do your job is important but how well you do it with the people around you is even more. If you’re as lucky as I am you’ll get to work with some amazing people but if you’re even luckier you’ll form lasting friendships. In 20, 30, 40+ years from now the specifics of your job will likely be long forgotten but the quality relationships you build and how people think about you will last for years beyond that. Think of the type of person you want to be and then live that each day.


2015 Spring Capstone-2997-LCatherine Satcher, Advertising Club of NY Intern at Digital Pulp: @CatSatch

Mentorships Mean Everything

As I get ready to leave the city and complete my final year as an AD major at the University of Georgia, I have come to realize how important mentorships have been in my pursuits. Without the mentors I have encountered along the way, I would not have reached the place where I am now. I first came to realize the value of these mentorships as I joined the AdClub at UGA and applied for a mentorship program with the Atlanta Broadcast Advertising Club. Upon acceptance to the program I was paired with a professional in the industry, to whom I am forever thankful for her guidance and insight. Heather was a huge influence in my decision to leave my familiar Atlanta home, encouraging me to challenge myself and expand my horizons in New York. I have learned that the adverting industry is all about making connections and building upon those connections to excel and truly unveil the interworkings of the industry. I credit much of my knowledge and understanding to professors and organizations that have versed me in my academic pursuits, but cannot express how truly influential mentorships outside of school have been in preparing me for what lies ahead.

Being accepted into the Advertising Club of NY’s Summer Internship Program was without a doubt one of my greatest accomplishments. I have learned so much, not only from getting hands on experience at Digital Pulp, but being able to hear from professionals all across the industry. The mentorship pairing within this program excited me from the get-go. I am able to share my passion for strategy and the digital world with Izzie Wragg, a global consultant at OgilvyRED as a part of this pairing. Meeting up with her throughout the summer has given me the knowledge and confidence to go out and try new things and make the most of my internship here. I am extremely thankful for the people I have networked with and connected with along the way and can’t advise future interns enough to go out and make these connections and most importantly, follow up!

samanthaSee intern Samantha Kafka’s 10 points of how to land your dream internship at a premier ad agency in her blog post, titled, “The Struggle Is Real; Landing an Internship at an Ad Agency.”

The Struggle Is Real; Landing an Internship at an Ad Agency


By: Samantha Kafka, intern at Havas Health Advertising undergraduate at the University of Florida: @Samantha_Kafka

As a fellow intern, I understand how real the struggle can be finding an internship in the advertising industry. It is no secret that it is very competitive, especially for the paid internships at premier agencies. Unfortunately, there is no class in college called “Internships 101,” though there should be. This process can be very stressful, so take a lot of breaks between applying, whip out a carton of ice cream, and read my 10 points that will help you land your dream internship at a premier ad agency!

  1. Connections are Key

Meet and talk to as many people as you can in the ad industry and try to establish personal relationships. Don’t be shy—send emails to alumni and others from agencies where you want to intern, asking them to coffee. Make sure to join your school’s advertising club and participate in all of the events, for it is a chance to establish connections and will also look good on your resume.

  1. Apply, Apply, Apply

The more companies you apply to, the more likely you are to land an internship. You may not have a social life for a few months, but that’s okay! Aim for applying to two to three companies a day. By the time you are done applying, you should have applied to over 20 agencies. Start applying early because many of the top agencies only keep their applications open for a week or less and you want to be first among other applicants. Don’t just apply to the premier agencies—have some back-ups. Any experience is better than no experience at all.

  1. Fake It Till You Make It

Agencies want to know you are passionate about the position you are applying to and that you know exactly what you want to do. If you don’t, then pretend that you do. Don’t make the mistake that many do when the interviewer asks if you would be interested in a different position. Say “no,” and stress the fact that you are very passionate about the position you are interviewing for, as it is where your strengths lay. This is sometimes a test among interns, because if you say yes, you could very likely not get the internship.

  1. Don’t Be a Procrastinator

Start the process early! This should be as early as the summer going into your sophomore year of college. Getting an internship the summer going into your senior year may be the most important internship you will have, but in order to land an internship at a top agency, or an agency you want to work at after you graduate, your chances of achieving this is much higher if you have prior internship experience. You must start small before you work your way up. This will also give you a great opportunity to learn if the advertising industry is a good fit for you, as it is not for the faint of heart.

  1. There is a Fine Line Between Persistent and Annoying

Sending emails is a great way to connect with the Human Resources department. You should send an email when you first send your application in and then again to follow-up, otherwise you can get lost in a pile of papers. These agencies often receive tons of applications, and in order to stand out, write a personal note through email. This is a great opportunity to showcase your personality while also expressing your interest in the opportunity. You should be persistent, but there is a fine line between persistent and annoying.

  1. Don’t Have a Boring Resume

Having a great resume can be critical to landing an internship. Your resume is your first impression. Stand out by having a creative resume even if you are not going into the creative side. Most resumes are plain and boring, so having one that is unique will make you stand out. Just be sure to keep your resume on one page!

  1. Social 101

 LinkedIn is an important way to showcase your resume. Make sure your LinkedIn page is developed to its full potential, for HR often views your LinkedIn after you send in your application. Make wise choices about what you post on your social media accounts. Although advertising has a reputation of its employees drinking a lot (hence the many agencies that have bars) don’t post pictures of you partying or anything else that may veer them away from calling you. 

  1. Be a Leader, Not a Follower

Agencies love to see applicants that demonstrate leadership, such as being president of your advertising club, captain of the basketball team, or a leader on a school project. Standing out among other applicants is extremely important and there are endless ways to do so. Write an email with a unique subject line, make your resume creative, create a website showcasing your work, form a blog, make a video, or if you are instructed to mail your application, mail it in a colorful envelope. Be creative and think of something others won’t.

  1. Don’t Run Away From the Difficult Applications

Some applications may be more difficult than others and require you to make a video or write a lot of essays. Don’t let them steer you away from applying—that is the agency’s goal, so they don’t have as many applications to read. Think about how many other students will decide not to apply. This can be to your advantage!

  1. The Interview

If you got to the interview stage at a premier agency, that means you were few of many to get this opportunity. Use your personality and show them who you are. Make sure to educate yourself as much as possible about the agency and the position for which you are applying. Show passion for the agency. Don’t waist the interviewer’s time if you’re not interested in the clients or the culture of the agency. Remain confident and be prepared with questions for the interviewer. Chill, you got this.

Always remember, just because we are interns and are at the bottom of the food chain, doesn’t mean we aren’t important. We are young, smart, enthusiastic, have freshly learned knowledge on our brains, and most importantly, we are cheap! Just think of it this way: if they don’t select you, that’s their loss.

Good luck on your journey to finding your dream internship and remember, the struggle is real, but well worth it!

See more advice from our Young Professionals and interns here!

4 Travel Trends to Watch in 2016

travel trends

By Brian Havig, Copywriter, gyro New York

Originally posted on Fortune

While attending a session on travel by the Advertising Club of New York’s Vertical Series, three marketing experts from TripAdvisor, Celebrity Cruises and Hawaiian Air discussed trends they are seeing as 2016 approaches. As the second half of the year unfolds, here are four trends travel marketing professionals are paying attention to (and so should you).

Trend #1: The Rise of “Bleisure” Travel
You could blame rule-bending millennials or the increasing importance workers are putting on a work-life balance. But these days, business travelers are combining more leisure into their business trips. Consumers are extending trips over the weekend, often bringing the family along. They arrive at the airport early and hit the lounge longer. They are always connected, thanks to in-flight Wi-Fi. Plus, they aren’t stuck in some nondescript hotel business center; while on the road they are getting work done in a café, at a restaurant, in a park – basically anywhere. The trend of mixing business and pleasure is really taking off, and marketers would do well to recognize how to cater to those who want more “life” out of work. Astute companies across the travel landscape should start adopting lifestyle messaging in their marketing in 2016.

Trend #2: Travel Is Getting More Mobile
Mobile is becoming bigger and there’s no turning back. It’s wonderful and convenient and provides access to consumers the travel industry has never experienced before. Celebrity Cruises VP Lisa Kauffman says keeping its passengers connected is key. Connected passengers not only have a more enjoyable experience, but they also share more of their trip with friends and family while acting as influential brand ambassadors. Increasingly more vacation destinations are offering mobile companion apps that enhance and open experiences by providing additional content and, according to David Elkins, senior director of advertising for TripAdvisor, ways to stay connected with their traveling companions. Mobile also enables brands to create more immersive and tailored experiences with their consumers.

Trend #3: Experiential Travel Marketing Is Exploding
Segmentation is more sophisticated than ever, moving marketers closer to the coveted one-to-one marketing holy grail. Experiential marketing not only helps brands become more personal, but it also lets them stand out. Hawaiian Airlines has hosted hula-dancing shows in New York City, built artificial beaches in the middle of bustling Beijing, and produced other pop-up performances in unexpected places. According to Avi Mannis, SVP of marketing at Hawaiian Airlines, these initiatives have helped the company cut through the noise and compete with bigger airlines. It’s more than creating a message. It’s about crafting an authentic experience that leaves people wanting more.

Trend #4: It’s All Seamless
Researching, planning, booking venues, cars and excursions, inviting friends, cataloging, remembering – people are completing the entire travel experience on one site, according to Elkins. With the explosion of mobile and on-the-go consumers is an expectation of a comprehensive, seamless experience when booking travel plans. But keep in mind that it takes 80-plus days for the average consumer to make just two travel decisions. Thinking that the last touchpoint is the selling point is outdated. The entire experience is the selling point. Booking opportunities are everywhere.

Whether you’re in the travel and leisure business, or simply want to get in front of travelers, it’s important to remember how challenging this landscape is. It’s never-ending and continually changing. All told, in order to stand out, travel marketers must create moments of human relevance and authenticity in unexpected places. They must craft seamless, mobile experiences for consumers; and most important, knowing where the trends are headed is sure to keep the guesswork out and produce a media plan worth remembering.

Brian Havig – Copywriter, gyro New York

brianBrian is a pure copywriter, energized by finding humanly relevant ideas and relevant insights in the common and everyday. As a senior copywriter at gyro, he’s tasked with creating award-winning work for top brands such as TD Ameritrade Institutional, BlackBerry and Time Inc, while helping to secure new business.

Brian started his career at Syrup, a hip, downtown Manhattan agency, where he found his feet building campaigns for innovative brands GE, PUMA and Newscorp. Brian was then picked up by G2 (now Geometry Global) to create worldwide digital and social campaigns for Campbell Soup Company, Pepperidge Farm, V8, Hertz and CoverGirl.

Brian spends his nights as a stand up comic and his weekends as a street comic, organizing flashmobs and pranks in the streets of New York. He’s originally from Gilbert, Arizona, and is a proud first-time father of a new baby girl.

2015 Ad Person of The Year Brad Jakeman on Creative Bravery, His Inspiration, Advice, and More!

mp; West Side Highway.

Photo credit: Jena Cumbo/Margarita Corporan Photography

Last week, we celebrated our 2015 Ad Person of the Year, Brad Jakeman, President, Global Beverage Group, PepsiCo, and it was truly an unforgettable night. Mauro Porcini of PepsiCo, Andrew Robertson of BBDO, Sophie Kelly of The Barbarian Group and Cindy Gallop of IfWeRanTheWorld and MakeLoveNotPorn toasted – well, mostly roasted – Brad’s accomplishments and successes throughout his career.

The night was filled with laughter and celebration, but before the entertainment began, The AD Club sat down with Brad to find out where he finds inspiration, who he admires, what his advice would be for young professionals, and more. Here’s what he had to say…

Having spanned nearly every category throughout your career — fashion, retail, CPG, entertainment, tech, financial services — what lessons and best practices have you been able to carry with you from market to market?

I hate the term best practice, because best practice is looking back and repeating what we’ve done in the past and expecting that it will work equally as well in the future. I think we’re in such a dynamic world of change in every aspect of how consumers engage with brands. What we may have called best practice in one year may simply not work in the following year. But if you say, what principles have I learned, it’s what a boss once told me; she said, “It’s all about the work. Just focus on the quality of the work. Focus on great creativity.” With great work, great results will come and a lot of things will be made easier as great work generates business through the organization.

Where do you find inspiration?

I was actually given another great piece of advice, this time from our chief design officer (Mauro Porcini), who said that, when you’re a designer, you get inspiration from everywhere, by interacting with different types of people from different places and being observant. I get inspiration from just being observant—all the interesting places I go around the world, all the interesting people I get to meet with in this industry and outside the industry, that’s where I’ve really been inspired.

What are some examples of creative bravery in the industry right now? What makes them so great?

I think that of all your questions this is the hardest one for me to answer because I don’t see huge acts of creative bravery anymore. I think that a lot of the things that are needed to inspire bravery often don’t exist either on the agency side or frankly on the client side. So, I’d love to be able to identify ten amazingly brave campaigns, but I can’t, and the ones I can think of have been more than quoted. The Dove campaign, for instance, that took a very counter-category approach on the dialogue for women; I thought that was very brave.

Who have been your most influential mentors throughout your career?

Well, there have been many. I don’t have one or two mentors, I like to have my kind of personal board of directors, and they’re people that I’ve assembled from my career, my family, my friends, and they’re my go-to group to talk to around issues and so on. I’ve had the honor of working with some pretty amazing people throughout my career. In all the companies I’ve worked at, there’s usually a couple people who have really inspired me.

What are 3 pieces of advice for young ad/marketing folks hoping to make it to your level one day?

Focus on the work, understand the economic value of creativity, and listen to consumers.


Brad also sat down with reporter Yuyu Chen from ClickZ on what it means to be 2015’s Ad Person of the Year, the idea behind Pepsi’s first global campaign, “Live for Now,” and more — check it out here!

An Open Letter to the AD Club of New York

by Laurel Rossi, outgoing Chairman of the Board of Directors

Laurel_Rossi_ppt_200xThe past 2 years have been tremendous growth years for the ADVERTISING Club of New York, marked by our distinction as the bravest organization in the industry. We set an industry leadership agenda for the club that includes our diversity initiative and our ability to engage and mobilize the most gifted people in the media, advertising and marketing industries.  What do I mean by that?

Many of you already know that there are a number of topics that we evangelize, including diversity; aggressive promotion and support of women by helping them defy the 75%-at-the-bottom/3%-at-the-top dynamic; an unflagging commitment to the very highest quality and integrity creative prize in the industry in the ANDY Awards; professional support and development at all levels, and opportunities to attract talent to our business by providing scholarship and training to the most talented young professionals coming into the workforce, even in the face of stiff competition from technology firms and Wall Street.

These past two years have been marked by action and not just words as we accomplished many of our goals (or at least put a big dent in our goals) we set for the club:

  • We set a new course for our diversity initiative I’mPart, grounded in a study conducted by our partners at PWC that is unlike any other in our business. We are not satisfied knowing that the industry does not yet have a real prescription for change. The ADVERTISING Club of New York has put programs in place to activate change by supporting work that brings gender, thought, ethnic and creative diversity to an industry that prides itself in its open and innovative thinking. We have put our money where our mouth is by installing a new platform for MEDIACTION with our partners at Rubicon Project, and through all of you who have worked so hard helping to reinvent our highly successful development infrastructure – the funding-fuel for all that we do in development and diversity.
  • We led the industry with a female jury chair in Colleen DeCourcy this year and were just shy of a 50% female jury from around the world.
  • We built an agenda for programming focused on action and calls-to-action that mobilize senior executives in our industry to effect change.
  • We have set a course for unprecedented opportunities to work with CMOs and brands to impact real change. Not just panel discussions, but activist groups that are committed to taking on the toughest challenges in our business.

We have articulated our mission as a brave and powerful organization that can change policy and work with corporate America to truly affect how we articulate and set culture because our mission is simple: Be Brave. Be Bold. Be the Action – not just the words.

This work is getting done because we have the most impressive, engaged, thoughtful and credentialed Board of Directors and Staff. Thank you all. It has been my honor.

AD Club Leaders: How To Keep Your Team Inspired During The Summer


With awards season well underway, industry conferences occurring all over the country and vacations planned with family, summer in advertising can be chaotic. We wanted to ask some of our Leaders how they keep their teams creative and inspired during the summer months, and if they have any fun, company-wide initiatives or activities only the summer weather can inspire. We asked them: How do you keep your team creative and inspired during the summer months? Does your organization have internal initiatives or events to keep your team focused? What would be your advice to industry folks looking for ways to stay engaged and excited when the overarching pace has slowed from the fast pace of the rest of the year?

This is what they had to say…

Matt Miller, Executive Creative Director, BBDO San Francisco 

I’ve learned that summer is only a problem when it becomes the cruel taskmaster standing firmly between your people and the bodacious summer life they long for. Which is why, instead of pitting work and summer against each other, we encourage our people to bring the two together as much as possible. For example, we want them to go to conferences, farmers markets, summer concerts, water parks etc., and encourage them to pay attention to the inspiration that can be found there because you never know where a good idea can come from. A new, interesting environment can do wonders for inspiration.

Marla Kaplowitz, CEO, MEC North America – @meknyc

Marla Kaplowitz_USE THIS ONE

It is no secret that summer in particular is a time when people are in need of a break and crave a boost of inspiration. This challenge, among others, has given us the chance to cultivate an environment at MEC that stirs curiosity, drives engagement and provides our people opportunities to explore their personal passions.  We believe our talent is very distinct and powerful, and their growth is of the utmost importance to our agency’s success.

Through initiatives that align to our three Thrive behaviors – Perseverance, Entrepreneurial and Dreamistic – we aim to support the emotional well-being of our people through workshops such as Inspire Happiness, Vision Boarding, Two Awesome Hours and even a 21-day meditation challenge. We also host a monthly speaker series, Focus Live, and encourage simple things such as ice cream socials, a softball league, Yoga Means Business sessions, and Office Olympics (which we will be hosting for the first time in August!).

Anne Kreamer’s Inspiring New Book “Risk/Reward” Dives Into How Brave Choices Impact a Successful Career in Today’s World!

risk reward

Last month, JWT celebrated the launch of the new book Risk/Reward: Why Intelligent Leaps and Daring Choices Are The Best Career Moves You Can Make by Anne Kreamer.


Author Anne Kreamer (Photo credit: Lucy Andersen)

Risk/Reward is about what it takes to have a successful career and attract/retain modern talent in the 21st century. It’s inspiring, motivating, and explores how embracing intelligent risk is an essential way to improve the quality and longevity of our working and personal lives.

Anne teamed up with J. Walter Thompson to conduct the research featured in the book.

“In the course of three national surveys I conducted with the global advertising agency J. Walter Thompson for my new book, I discovered that more than half of Americans, from all levels of the workforce, are thinking of changing not only their jobs but their careers,” Anne said. “But of those who want to change, roughly 50%, have no clue how to start figuring out the next chapter.  To discover that so many Americans are eager to transform their working lives but at the same time are stumped about how to enact the reinventions they imagine was eye-opening.  Are some people naturally more comfortable with risk?  How does nature fit in with nurture, temperament with training?”

To celebrate the book’s launch, JWT hosted a lunch and fireside chat with Anne and JWT’s Mark Truss, moderated by Brett Wallace of LinkedIn.

For a content preview, please see this article from Harvard Business Review here!

Follow Anne on Twitter at @AnneKreamer and visit her site!