By Charlotte McEleny of The Drum Putting a creative mindset into a media-driven platform has created balance on both sides, says Facebook global creative director Andrew Keller. Former CP&B chief exec and global creative director, Keller has been with Facebook since 2016 and has since developed a compelling story around the value of communities to brands. Keller believes that … More Andrew Keller on working at Facebook: ‘I now respect the media side more’
Byline: Scott Falzone, Managing Director, Google The launch of the next generation smartphone rings in the holiday season for the Telecom industry. The holiday season boosts demand for older smartphone models too. As an example, when the iPhone X launched, sales for the iPhone 7 (previous year’s version) peaked.1 When it comes to making a … More Holiday shoppers are looking for your help: Are you listening?
Two students submitted their ANDY entry form and realized their dream of becoming an award-winning creative team could actually come true. On a crisp July morning in Amsterdam, Seth Mollerup and I were on the tail end of a six-week advertising study abroad with our Professor Jeff Sheets and the BYU AdLab. Our trip started … More From The ANDYs to Ogilvy: How Two Ad Students Danced into their Dream Job
B2H (Business to Human) Marketing and Tapping into Human Emotion Why don’t more B2B marketers focus on mid to upper funnel marketing tactics like video, display, Programmatic or Advanced TV? With a plethora of business solutions in the marketplace, it would make sense to use short-form video to tell a story about reinventing a brand, … More Leveraging Upper Funnel Tactics in B2B
By: Richard S. Eisert, Gary A. Kibel and Vivian Wang The California legislature recently passed the California Consumer Privacy Act of 2018 (the Act), which imposes significant privacy-related obligations on entities that do business in California. The bill was passed in response to a much more stringent California ballot initiative on the condition that the … More California Strengthens Privacy Projections with New Privacy Law
On Wednesday, July 18 we celebrated our Annual Gathering of Members. As part of this gathering we induct our 2018-2019 Board of Directors and honor those who embody the spirit of volunteerism by offering their time and talent regardless of their busy schedules making them invaluable Club partners. We are pleased to capture and share … More In Their Own Words: 2018 President Award Honorees
NEW YORK, July 19, 2018 — The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing and ad-tech industries, announced today the addition of seven new board members to new posts at its 122nd Annual Meeting of Members. The event took place at Horizon Media’s Headquarters in New York on … More Club Announces Board of Directors, Honors Standout Talent with 2018 President’s Award and Rising Star Accolade