Whatever you call it; Ad Tech, MarTech or Brand Tech, the business is calling for new solutions over transparency, and accountability. Originally posted on ExchangeWire, ADTHINK presenter Gareth Davies, Founder & CEO of Adbrain shares his predictions. Register to see Adbrain offerings live on March 28th at the first ADTHINK session of the year. Register here and see past … More Ad Tech Isn’t Dead; Long Live Ad Tech
March 16, 2017 – The International ANDY Awards, which are hosted by The Advertising Club of New York, today released the list of 2017 finalists. As the first major international advertising award show of the season, The ANDYs are often a predictor of award season favorites. This year’s finalists show an equal split of nominees coming from … More First Predictor of Award Show Season Shows Equal Split Between U.S. and International Finalists
A majority of marketers believe sustainability investment pays off but their boards are underinvesting March 9, 2017 – The vast majority (83%) of marketers feel a moral imperative to incorporate sustainability practices into business, yet only 38% of the companies they work for do not have a defined sustainability strategy, according to a new global … More New Study: Marketers Feel Frustrated in Their Desire to Drive More Sustainability Efforts
Elaine Rumack and Bill Heilmann are established leaders within the advertising and communication field with a special focus on Pharma. They are committed to ensuring that strategies are relevant and anchored in human insight and in providing our valued clients with counsel to ensure they achieve their goals. MEC maintains a number of Pharma clients … More Top Talks on Pharma: Elaine Rumack, Sr. Partner, Sr. Director, Digital & Bill Heilmann, Managing Partner, Strategy + Communications Planning, MEC Global
What do you wish your advertising agency partners knew about your role on the brand side? I have a sense of urgency about how quickly we need to change. I would like my internal teams and our external agency partners to assess our current thinking, processes and approaches to find ways to increase our speed, … More Top Pharma Marketer Insights from Tricia Brown, Executive Director, U.S. Marketing, Merck & Co., Inc.
What kind of partnerships are you looking for to help you leverage the new marketing tools and technology available today – who will those partners be? In looking at the future of the healthcare industry, there are many things to consider. The industry is evolving rapidly and as a result of increased financial and regulatory … More Top Talks on Pharma: Jeffrey D. Erb, President, Healix
In honor of Black History Month The AD Club of NY celebrated its commitment to unity, diversity and inclusion with its first ever road trip to the Smithsonian National Museum of African American History & Culture located in Washington DC. Newly opened in September 2016 the museum has seen unprecedented attendance, and has become the hottest ticket in town. Our members enjoyed exclusive … More Black History Month Celebration: Road Trip