What These Ten Companies Have In Common – OATH’s Brandblazer Winners

In June, Oath celebrated it’s first birthday and also announced its inaugural Brandblazers program. Ten clients were celebrated in New York featuring a fireside chat between Oath CEO Tim Armstrong and Oath Board of Advisor Zac Posen. The 2018 Brandblazer companies: Avon BANDAI NAMCO Entertainment Caltex Crowne Plaza HP HUAWEI Macy’s Pizza Hut Sun Life … More What These Ten Companies Have In Common – OATH’s Brandblazer Winners

Branded Entertainment in the Age of Ad Blockers

By Karen Kehm, Senior Director of Marketing Keeping consumers happy and engaged with your brand is no small feat in the age of ad blockers and personal data breaches like the recent Facebook-Cambridge Analytica situation. The level of frustration and cynicism on the part of consumers has reached a fever pitch, and marketers are anxiously … More Branded Entertainment in the Age of Ad Blockers

Host A Creative Review With The ANDYs Trusted Partner

Gathering creatives to view, grade and discuss work from throughout their network is not only an essential part of agency culture and identity, it also helps improve work prior to submitting.   The ANDYs trusted partner AwardCore has taken their years of experience and built Agency Creative Review, a system to run internal review meetings that is simple and … More Host A Creative Review With The ANDYs Trusted Partner

Out Of Home Print – Then and Now with PosterHouse: Rosie Edition

We’ve all seen this poster. Her image is as ubiquitous as Uncle Sam or Ronald McDonald. But almost everyone misidentifies her. In this month’s edition of Hot Poster Gossip, we explore the truth behind this iconic poster. In February 1943, the now-iconic We Can Do It poster appeared in the back offices of a few Westinghouse factories … More Out Of Home Print – Then and Now with PosterHouse: Rosie Edition

gyro Named 2018 Global B2B Agency of the Year by the Association of National Advertisers

CHICAGO – gyro, the world’s first full-service global creative B2B powerhouse, has been named the Association of National Advertisers (ANA) 2018 Global B2B Agency of the Year. This is the fourth time in the past five years that gyro has received this honor. The award was presented at the B2 International Awards ceremony in Chicago … More gyro Named 2018 Global B2B Agency of the Year by the Association of National Advertisers

How Digital Helps Brands Reconnect: A Q&A with Oath and Wells Fargo

John Piontkowski, Oath: Consumer trust can be especially difficult to maintain in the financial services industry. In fact, a recent Customer Quotient study found less than half of consumers would recommend their financial services provider. Highly publicized negative events involving banks and their customers have fed into the skepticism consumers feel toward financial institutions, with … More How Digital Helps Brands Reconnect: A Q&A with Oath and Wells Fargo