Brands today are eager for better ways to reach specific audiences out in the real world, and location data is playing a critical role in the rise of targeted, measurable digital out-of-home campaigns. But even still, many in our industry are only thinking about location data in a limited capacity. Below, I’ve shared some thoughts … More Lucy Markowitz | Vistar Media, Director of Sales| Location Data Moving the Needle in Digital Out-of-Home
“The Evolution of OOH…Combining Art & Science” What makes a career in advertising exciting in 2017? Luckily, quite a bit. Technology continues to be the driver that knocks down barriers connecting consumers to brands in unique and insightful ways. The very definition of “evolution” is “the development of something from simple to complex.” The Out … More Dan Brough | Head of Agency Business Development | Waze
What is re-energizing the creative community to maximize Out of Home? Keeping people engaged and interested; mostly through the newest technologies and creativity. As OOH continues to evolve, combining the art and science of technology, what is it that excites you most about OOH? The fact that our industry (sales/agencies/clients) is willing to push the … More Casey Baker | VP, Associate Media Director | New and Improved Media
The final session in The Club’s long-running professional development offering; our A&M:Access To Masters Series was an intimate discussion on human truths and behaviors that drive the overlap of culture and brands between Katrina Craigwell VP, Global Marketing Innovation, GE and Alicia Ray, Product Marketing Manager, AT&T AdWorks. Here is a a peak into their … More Storytelling in Tech Goes Back To The Humanity and The Heart – A Conversation with Katrina Craigwell
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i’mPART mission: Raise awareness of the benefits of ‘diversity of thought” in business and rally professionals around a shared movement to make inclusion and retention a business imperative. Join us by supporting this movement to Promote, Attract, Retain and Train diverse talent. Through education, socialization, participation and cultural influence. Women’s Master Class Conference Hands on … More Mediaction Supports imPART Initiatives