Internship Advice from Patrick Grandinetti, Head of Agency Business Development, Google, Inc.

1. Remember, everything happens for a reason. 2. Be passionate and 100% committed to achieving your goals. 3. People are usually flattered when you ask them for their advice. Frame your ask for career insights this way, and you’re more likely to get the meeting. 4. Asking myself, “What would I regret more, NOT doing?” … More Internship Advice from Patrick Grandinetti, Head of Agency Business Development, Google, Inc.

gyro Names Kash Sree Executive Creative Director

gyro, the world’s first full-service global creative B2B powerhouse, has named Kash Sree to Executive Creative Director for its New York office. During the past year, Sree has excelled at all levels working on the powerful Hiscox USA “I’mpossible” campaign as well Hewlett Packard Enterprise (HPE) and the Joe Torre Safe at Home Foundation “End … More gyro Names Kash Sree Executive Creative Director

MarTech Series Continues To Build Momentum

Photo from Audio UX @aux_nyc The ADTHINK Series began when The ADVERTISING Club along with REDBOOKS realized the need for a no-bullshit platform to connect brands, agencies and the most promising technology Founders of Silicon Alley. In front of 200+ guests five minutes is given to each  cutting-edge start-ups to pitch senior executives from brands … More MarTech Series Continues To Build Momentum

Compliance Concerns behind the Phenomenon of Cross-Device Marketing

By Vejay G. Lalla and Samantha G. Rothaus You just bought a new dress from a department store website on your laptop. Minutes later, while scrolling through your Instagram feed on your smartphone; you magically come across an ad for matching shoes from the same department store. It turns out this familiar phenomenon is the … More Compliance Concerns behind the Phenomenon of Cross-Device Marketing

GE’s Beth Comstock Shines Bright as “Industry Legend”

As we gear up to honor 2017’s Advertising People of the Year, we did a quick check-in with each of our honorees to get a snapshot of who they are, as well as their thinking on the evolution of our industry. Our next installment is from this year’s “Industry Legend,” Beth Comstock. Beth leads GE’s … More GE’s Beth Comstock Shines Bright as “Industry Legend”