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What changes in consumer viewing habits and audience engagement will have the greatest impact on viewing in traditional, linear TV? One of the biggest changes we’re seeing is the shift towards mobile consumption of media. It’s no longer an experience where people sit on their couch with their friends watching TV. People are watching bite-size … More Jon Gottfried, Co-Founder & CMO, Major League Hacking
Rightly or wrongly, awards copped a beating last year. Advertising has been having a love-hate affair with awards since the first awards program dared to judge its work. Most of the major awards programs have made changes this year to win back hearts. But what about the actual judging process? Could jury rooms do it … More THE STABLE’S CHATS: COULD AWARDS JURIES DO A BETTER JOB?
Jimmy Smith – Chairman & CCO of the Amusement Park Universe: Many people know how influential advertising greats Tom Burrell, Alma Hopkins, Lewis Williams, Jo Muse, Dan Wieden, John Jay, Jim Riswold, Jon Kamen, David Lubars, Lee Clow, Michael Roth and funk legend, Bootsy Collins have been in the career of Jimmy Smith. However, what … More Icons and Rock Stars – Jimmy Smith!
Geoff Edwards, newly appointed, VP, Executive Creative Director, R/GA LA Featured on the cover of Creativity Magazine’s inaugural “Creativity 50” and Boards Magazine‘s “Top 50 Art Directors” in America, Geoff Edwards’ acute sensitivity to the potential of storytelling has fueled his career while inspiring others at the same time. As Co-Head of Creative at CAA … More Icons and Rock Stars – Geoff Edwards!
Jayanta Jenkins is the Global Group Creative Director at Twitter, where he leads the #Studio team to conceptualize global brand campaigns for Twitter. Prior to this role, he served as global creative director of advertising with Apple/Beats by Dre. A graduate of Virginia Commonwealth University with a BFA in fashion art advertising, Jayanta began his … More Icons & Rock Stars – Jayanta Jenkins!
Originally appeared on SHOTS Gina Grillo, president and CEO, The Advertising Club of New York/International ANDY Awards, discusses this year’s ANDYs and why change is good… The ANDYs has altered its approach this year by paring back the categories to just five; do you think the breadth of categories in many awards shows has got … More Why Less is More For the ANDY Awards