andys_banners_1200x628_v02

#SaveTheIdeas – 2017 FAQ Guide.

The 53rd Annual ANDY Awards is now accepting submissions. Submit work before January 13th to avoid any late fees. You can submit on behalf of your agency, a client or yourself. Below are some frequently asked questions when starting the entry process and don’t forget to bookmark the Call-For-Entries details (Professional and Student).

What are the ANDYs?

Founded in 1964, the ANDYs honor global creativity in advertising, and recognize the contributions of individuals and companies who continually innovate, experiment and inspire with novel approaches to communication. Creative agencies, production houses, portfolio schools, brand marketers and more submit their work.

Tell me more about the Awards.

ANDY Award winners also compete for the ANDY’s highest honor, the GRANDY. In addition to gaining prominence within the industry, the GRANDY winner receives a cash prize of $50,000.

All Public Service Gold ANDY winners are eligible for the Richard T. O’Reilly Award (named in memory of the National Director of the Partnership for a Drug-Free America), the title of the best PSA of the year and a donation of $10,000 directly to the charity the winning work was created to promote.

All Gold winners (with the exception of PSA work) are considered for the annual Bravery Award recognizing the marketer for their courage and allowing for innovative and courageous ideas to help evolve our industry.

The Best In Show student winner receives The Glenn C. Smith Award and $10,000 Scholarship to further their creative studies.

How is the work judged?

The ANDYs remain one, integrated Jury of hand-selected globally renowned creative leaders. All Jurors see all of the work. Gold, Silver and Bronze Awards are given to both single and campaign executions, distinguished by product, service or technique category.

Where can I find the categories?

If you are a professional, access full information on categories and submitting here. For the student competition, access information here.

When is the deadline?

Late fees of $100 go into effect midnight PST on the date of the first deadline, January 13th. The extended deadline is January 25th, 2017.

Do I have to be an AD Club member to enter The ANDY Awards?

It is not required for you to be a member of The ADVERTISING Club to submit work into The ANDY Awards. Learn more about membership here.

How do I change my account information from the previous year?

We do not keep the previous year’s log in information. After you register, you will receive an email with your 2017 log in information. The passwords are automated and will look something like this: 3Cx45qu9. We are sorry for the inconvenience but they cannot be changed.

When entering print work, what does accordion style mean?

In our Entry Packet materials we state “For Print Campaigns, tape each campaign together accordion style reading from left to right (horizontal) as a single unit. Number each ad within the campaign in the same sequence as indicated on the entry form.” We ask for the work this way so we know exactly what order it should be viewed and can help to prevent the work from being separated.

Please consider the following when preparing your PRINT entries for shipment:

Do NOT send your work rolled in a tube.
Don’t forget to include your itemized list inside your package.
If the same print piece is entered in more than one category, you must send a copy for EACH category.

What is this barcode for and why do I need it?

The barcode is how the Jury judges your print work. It is found at the bottom of your print forms generated by AwardCore. Please ensure the barcode is securely attached to the front of your physical print piece on the lower left hand corner (for campaigns, only attach to the first piece in the campaign sequence.)

Why do I keep getting a “file too large” error?

For assistance formatting your creative to our specs, please refer to EntryBot.com. Quickly upload your files and select International ANDY Awards. EntryBot is in the cloud and available 24/7 from anywhere in the world.

Can I submit supplemental/additional print work to be included alongside my print, video or radio entries?

The ANDY Awards will only accept supplemental materials if it is absolutely necessary for the jury to properly judge an entry. If you decide to send us supplemental materials please attach the entry form to the back so we can match it to the appropriate entry. Please contact the ANDY Awards team if you need further clarification on this.

Can I edit/add credits after I’ve submitted payment and completed my entries?

Yes. It should also be noted that if the work goes on to place in our show we do NOT use the credits in the system. The ANDY Awards team will follow up individually with the winners to obtain the credits they’d like published.

When does the ANDY Awards publish the nominees?

The nominees are announced after judging is complete at the end of February or early March depending on when Final Judging falls. We will send an email to our entrants as well as issue a press release and post on our website.

How will I know if I have won an ANDY Award?

If your work is nominated that means you may have won an ANDY. If you did not place in the Show, but appear on the nomination list you should be very proud that your work was in contention and highly respected by our esteemed jury. The ANDY staff will contact entrants individually letting them know that they have been nominated, but they have either won gold, silver or bronze ANDY(s) and provide information about the upcoming Show. The Show and Party is the FIRST place entrants will find out whether they have won a Bronze, Silver or Gold ANDY.

How do students enter The ANDY Awards?

The ANDY Awards are not only for professionals. We encourage students to register for our Student Competition for a chance to win The Glenn C. Smith Award. The winner of the Student Competition receives a $10,000 scholarship to further their creative studies.

If I want to enter the Student ANDY Awards do I have to be currently enrolled in my school/university or can I enter work from before I graduated?

Any full-time student in an accredited institution of higher learning is eligible to submit entries. Students must be currently enrolled in their university in order for their work to be eligible for the ANDY Awards.

Are the ANDYs on social media?

Yes, follow us on: ANDY_Website.pngANDY_FB.pngANDY_Twitter.pngANDY_IG.pngANDY_YouTube.pngANDY_Linkedin.pngANDY_WP.png

 

View The 2017 Jury
andy-jury-2017

lucy_bangkok4

The ANDYs Go To Bangkok

The ANDYs Judging has always been an intimate experience for global creative leaders on the Jury, staff, AD Club Board Members and Partners. We strive to create a unique environment that fosters thoughtful discussion and ensures full immersion into the work entered into the show.

It is well known that the Jury has a long week ahead of them since they are an integrated group reviewing all of the work; it can be a painstaking process at times. The ANDYs are the first to announce their winners and serve as a predictor for awards season and we take this very seriously, so, when we take a break from the judging room, the host city is awaiting and a welcomed reprieve from intense concentration.

We take great care in selecting our host city and Bangkok is an embarrassment of riches.

lucy_bangkok1 lucy_bangkok3lucy_bangkok2

Rich culture to inspire the judges ✔️
Vibrant advertising community ✔️

What I didn’t count on was the warmth of the Thai people.  While on the site inspection in preparation for February’s judging, I was delighted by the enthusiasm and unique spirit at each place I visited.  There is no shortage of custom, cuisine, and art for our group to explore.  As an event planner I can’t wait to see how the week unfolds.  I’m most excited to continue to connect with the creative community in Bangkok and share access to our Jury with them.

If you are interested in helping us entertain in Bangkok February 26 – March 4, please contact me.

I hope to see your work in the judging room, reminder our deadline is January 13th.

ขอขอบคุณ

Lucy Truglio
Director, The International ANDY Awards

 

 

Behind the scenes at the 2016 Judging in Sevilla, Spain.

andys_banners_1200x628_v02

Great ideas are killed every day. The 2017 ANDY jury will stop at nothing to save them.

Lawyers? Focus groups? Last minute client feedback? If you’ve ever had an idea die an unnecessary death, the 2017 ANDY Awards call for entries is a must watch. The humorous, animated campaign, out of Deutsch’s New York office, mocks the stereotypical PSA-style campaign with an industry twist; because while we support fighting to save the whales, the ANDY Awards Jury is fighting to save great ideas while highlighting the show’s mission to raise the standard of craftsmanship, and as the first show of the season, setting the tone for the industry

But it wouldn’t be a mock PSA without gratuitous violence. In the first of three films animated by South Korean company Superfiction, we see a creative director trying to kill an idea unnecessarily – that’s when ANDY Jury member and Burger King SVP of Global Brand Management, Fernando Machado, steps in to save it in the nick of time; by ending the creative director’s life with his bare hands.

“It takes a lot to get a great idea through the advertising gauntlet,” says Gina Grillo, President & CEO of The ADVERTISING CLUB of New York and International ANDY Awards. “At its core, this campaign is about everyone in our industry – clients, creatives, lawyers, etc. –  collaborating to be brave and stand up for creativity. Our hope is creative types everywhere will live vicariously through these scenarios and vow to fight harder for the ideas they believe in.”

andys_banners_970x250_v05

“Experiencing the death of a brave idea is gut wrenching, but we’ve all been through it. Sadly, some people get used to it,” says Pete Favat, 2017 Chairman of the ANDY Awards and CCO of Deutsch North America. “Unfortunately, provocative ideas die in quiet, private places with no one watching.  We want to expose the sometimes ridiculous reasons why these ideas die every day and hopefully put a stop to it. Maybe people will use these short films to help stop the insanity and produce braver work.”

Why? Because for more than 50 years, the International ANDY Awards have been the first to recognize the best and bravest ideas. So, have you been brave enough to defend your great ideas? If so, enter them into the 2017 ANDY Awards before January 13th.

OVERTIME RULE BLOCKED: WHAT SHOULD EMPLOYERS DO NOW?

Brought to you by

davis_gilbert_logo

By Jessica Golden Cortes

December 1, 2016 came and went, and the new federal overtime rule did not go into effect.  A federal judge in Texas granted a nationwide preliminary injunction on November 22, 2016, blocking implementation of the rule.  The Department of Labor filed a notice of expedited appeal to the Fifth Circuit, which was granted, and the incoming administration will also, likely factor in to determining the fate of the rule.

These developments have landed employers in an unexpected state of limbo:  Many employers had already notified employees of pending pay and classification changes in anticipation of the rule going into effect, and some employers had already implemented changes in accordance with the rule.  In light of the preliminary injunction, some employers have decided to forego making changes for the time being, while others, for various business and risk-related reasons, have decided to move forward with changes notwithstanding (particularly where employers had already notified employees).

Whether or not the federal overtime rule goes into effect, New York and California employers need to remain mindful of state exempt salary minimums.  Currently in New York, employers must pay white collar workers at least $35,100 annually for them to be eligible to be exempt from overtime. Proposed legislation, which is expected to shortly become law, would increase this minimum depending on employer size and geographic location in increments between December 31, 2016 and December 31, 2021.  For New York City employers with 11 or more employees specifically, the new minimum exempt salary would go up to $42,900 annually as of December 31, 2016, up to $50,700 annually as of December 31, 2017, and up to $58,500 as of December 31, 2018.

Similarly, in California, employers must currently pay exempt white collar workers at least $41,600 annually. For California employers with 26 or more employees, the mandatory minimum increases to $43,680 as of January 1, 2017, and will increase incrementally up to $62,400 by January 1, 2022. For California employers with 25 or fewer employees, the mandatory minimum increases to $43,680 as of January 1, 2018, and will increase incrementally to $62,400 as of January 1, 2023.

In deciding next steps for your organization, consider: (i) whether potentially impacted employees meet the FLSA’s duties test; (ii) impact on employee morale; (iii) state exempt salary minimums; and (iv) related business risks.

Jessica Golden Cortes is a partner in the Labor & Employment Practice Group at Davis & Gilbert LLP. She can be reached at jcortes@dglaw.com or 212.468.4808.

 

 

captuream

Modern Advice from Century Old Series

This past fall’s Advertising and Marketing Series celebrated a century of programming.  Born out of fulfilling an educational need for soldiers coming back from World War I, The ADVERTISING Club of New York took it upon them to offer professional services that would lead to employment in the relatively new professional industry of communications.

Today the roots of the program remain strong providing the only series offering an intimate exchange between industry experts and young professionals. 2016 program speakers ranged from traditional agencies to ad tech platforms and social influencer consultants. The range of experience and expertise allowed for diverse takeaways, below we share a few.

What is a publication, book or podcast that you recommend those new to the industry to check out?

Tech news from Silicon Valley is where I look for inspiration. Tech culture breaks all the rules. So it’s a way of looking at things as “what can we re-learn today? What is actually a rule?” — Adam Berger, Global Strategy Lead, Facebook Creative Shop Studio

‘The Art of the Sale’ by Philip Delves Broughton, podcast The Speakeasy,
‘The Sun Also Rises’ or really anything from the best copywriter that never was. — Brandon Fowler, ‎EVP, Worldwide Senior Director of BBDO Worldwide

REDEF is the single must-read source about culture, technology, and entertainment. It is not to be missed! — Mitchell Reichgut, CEO, Jun Group

 

What is one piece of advice on how to navigate your career?

Find your why. Spend a significant time finding out what you care about and then align everything you do with that. Everything will fall into place if you find your ‘why’. — Afdhel Aziz, Director, Absolut Labs & Author of Good Is The New Cool

The best piece of advice I received came from an old lady on the subway. She said, “Starting a company, huh? Well, everything you need to succeed can be summed up in two words.” I asked her what they were and she said, “Don’t stop.” I’ve learned since then how right she was—and also how hard that advice can be to follow. The temptation to quit or dropout can be overwhelming. Success comes through failure in the form of mistakes, embarrassment, humiliation, betrayal, disappointment, regret, angst, financial pain, and ruined relationships. Any one of those things can be enough to derail you. Those who stumble ahead find themselves in great places, maybe miles from the imagined destination and great nonetheless. — Mitchell Reichgut, CEO, Jun Group

Something that has resonated with me is that you can always change, you can always divert if you’re not on the right path. If something doesn’t feel right, change it. We often forget we have the ability to completely change our lives. My advice is to go forward with that feeling and make the change. — Bobby Jones, Chief Marketing and Communications Officer, Peace First & Author of Good Is The New Cool

Regarding communication, keep it simple. Don’t make things overly complicated. Explain things like you’re talking to your mom and dad. — Brandon Fowler, EVP, Worldwide Senior Director of BBDO Worldwide

 My personal advice is ‘build something once’. Whatever you build should be applicable to all parties no matter what it is. This cuts down on time and means it’s a great product. Something else that guides me is this idea of non-goals. A non-goal is the “it would be great to get to but if we don’t, other things will be that much better.” What’s not working? Kill it. This is hugely helpful in prioritizing your time and goals. — Adam Berger, Global Strategy Lead, Facebook Creative Shop Studio

 

 

 

 

Eileen Crossin, VP LinkNYC Sales, Intersection

eileen

What do you think about the present state of out-of-home?

It’s exploding!  This year has been an incredible one for our industry.  We’ve seen an amazing influx of top brands test and grow their presence in digital out of home, we’ve executed campaigns that have performed incredibly well, and talked to more CEOs and CMOs about the potential OOH can unlock.

What do you think excites consumers the most about out-of-home?

I’d say what excites them now is being surprised and delighted in otherwise ordinary places (streets, train stations, etc).  What I hear from friends and colleagues is their intrigue around what’s next.  With hundreds of intelligent digital screens replacing static OOH billboards, advertising can now be contextual to provide valuable content to consumers in the right place at the right time.

What do brands need to do to make sure they reach the right audience at the right time in the right place?

Take the time to understand OOH.  We say it every year…don’t give us your newspaper print ad for a dynamic OOH format that can bring your campaign to life in relevant, real-time ways.  The most successful campaigns today are those that leverage the dynamic capabilities our industry’s networks can offer to advertisers that allow them to speak to the right consumer with the right message at the right time.  This means they need to leverage context – the environment, the location, the time of day, the season.  The more relatable campaigns are the ones that are changing behaviors, creating buzz and resonating in hearts and minds.

What are the top contributions data and analytics are making to OOH?

Getting the industry a (well deserved!) voice in the strategic discussion, giving us the opportunity to vie for above the line ad budgets, and attracting top talent and top brands to our industry given the potential we’re poised to leverage as a result.

Fellows Attended The AD Club’s Holiday Party and Auction….

The AD Club’s Annual Holiday Party was on December 1, 2016 and it was great fun and purpose!
The event was held at Arena, 135 W 41st street, between 6th Ave & Broadway.
DJ Whutever, from iHEART kept the party going as members of the community celebrated in their festive holiday attire.

The Auction of Unique Experiences was a successful fundraising effort!

Sample of Experiences
• Lunch w/ Jonathan Mildenhall, CMO, Airbnb.
• NBA and Dinner w/ John Nitti, Chief Media Officer, Verizon.
• Lunch or Dinner w/ Fernando Machado, Head of Brand Marketing, Burger King.
• Yoga w/ Gail Tifford, VP Media and Digital Engagement NA, & Jennifer Gardner, Sr. Director of Media NA, Unilever.

And our raffle winners won Great Prizes!

 

i’mPART Women’s Fellowship Program

The ADVERTISING Club of New York is committed to mentoring and engaging women of diverse backgrounds in the advertising, marketing, media and related industries through our “i’mPART Women’s Fellowship Program”.

OUR GOAL:
To support mid-level professionals and provide them with tools to move them to the next level of their career path. We want to enrich the lives and careers of these women through hands on workshops and lectures.

HOW DOES IT WORK?
We will select 10 – 15 high potential professionals to send to major industry conferences (one per quarter). We’ll curate the experience giving them access to unique training opportunities and introducing them to executive-level mentors to “shadow” and enhance their experience.

CRITERIA:
– Applicants must be women who currently work in advertising, media, marketing or related industries
– Applicants must have between 3 and 10 years of experience in the industry

**Candidates of diverse backgrounds are encouraged to apply**

About i’mPART:
i’mPART is a diversity and inclusion initiative designed to create awareness, action and change in the advertising, media and marketing industries. i’mPART aims to Promote, Attract, Retain and Train new and existing talent by supporting best-in-class programs, developing leading practices and offering experiences to build a diverse professional network.

We believe that Diversity isn’t just a number or a percentage. It isn’t just race, creed, gender or sexual orientation. Diversity isn’t just a box to check or “the right thing to do.” Diversity IS inclusion, variety and different perspectives.

About the AD Club:
The ADVERTISING Club is the premier organization for all advertising and marketing professionals in New York. Founded in 1896, the AD Club offers its members a forum to exchange ideas, make connections and honor excellence. The Club’s Foundation provides students numerous educational outreach programs that give back to build a stronger and more diverse advertising and marketing community. The Club is the facilitating sponsor of the International ANDY Awards, which acknowledge outstanding creative achievement around the world in the field of advertising. www.theadvertisingclub.org.

Apply: 2017  i’mPART Women’s Fellowship application available January 2017

Michael Kelly, Director of User Experience | McGarry Bowen

The_Advertising_Club_OOH_NOW_November2016__Margarita_Corporan-58.jpg

Full-Journey Targeting, Owning Audiences and What Else to Expect from OOH in 2026

Steven Spielberg’s 2002 cyberpunk mystery-thriller, Minority Report, famously painted a picture of the world (and OOH advertising, specifically) in 2054 that was high on personalization and invasiveness.

Fifteen years later we are in a different world: cycles of technical innovation are shorter (meaning that more innovation happens more quickly), but we are also more susceptible to making broad cultural changes that are rooted in technology.

Consider the rise of the smartphone. Consider the rise of the “sharing economy” as embodied in companies such as AirBnB and Uber. Consider the movement toward electronic wallets and payments in the cases of ApplePay, the Starbucks app, Venmo, Seamless and for airline boarding passes.

Consumers crave convenience, utility and the sense that they’re getting the best possible deal.

Here’s what I see as OOH’s part in this evolution:

  1. Screens & Audience

In 10 years, the Internet of Things (“IoT”) will have blossomed (more than 75 billion devices by 2025 source), leaving screens and sensors on every surface, and in every crevice of our lives. Our phones and our most basic personal habits will serve as 2-factor authentication that secures our possessions, but that also enables ad targeting.

Consumers will expect –and brands will offer– all manner of utility, convenience and discount. This exchange will function as permission to market to them. The data mavens who stitch together the micro-moments of our lives will merge this data with behavioral models about when, where and how much we transact.

In essence, we’ll have a high resolution map of where our audience is –and how they behave– at all times: in social, at home or work, on the street, at the gym or in a plane. We’ll be buying an audience, wherever they are. We’ll follow our audience with full-journey targeting, from home, to work, to the store, to their self-driving car, to the bar and back home again, crafting personalized messages designed to get them to convert.

This is happening today in miniature, but OOH and other channels are not a tangible part of the conversation. OOH will function as a critical conversion enhancer in 2026.

  1. Owning The Audience

The Dread Pirate Zuckerberg will continue to rule the high seas  Facebook will evolve its data story and audience targeting (as they push channel-agnostically into OOH) to the point that they will be able directly trade in the results of a campaign. Meaning that we’ll be able to get real-time estimates of how much it will cost to target a particular audience, and induce them to do a particular thing.

If you want 100,000 signups (who will definitely be active, paying users) made up of women with 2 children with a HHI between $150k and $175k, living in coastal cities with spouses in finance and an intent to travel to Europe in the next 12 months, that will cost you $1.54 million. Done.

When that level of prediction comes to pass, Facebook will essentially own the audience. To achieve this, they need to own more of the physical user journey, which requires OOH.

  1. The Funnel Explodes

While personalization and full-journey targeting will certainly represent exciting storytelling opportunities, data and performance will still be holding the purse strings in 2026.

Tracking the purchase impact of OOH is tricky today. As it is more systematically integrated into campaigns, we’ll have more data, be able to draw more behavioral insights from that data and gain a more nuanced understanding of its influence. I predict that we’ll come to understand that even small exposures and interactions at OOH will deliver significant influence… and even evolve into a secondary dynamic market.

We may discover a model where some audiences respond disproportionately to very small exposures to OOH at particular times of day: perhaps when men in the suburbs are walking from the train to the parking lot in the evening. Imagine being able to just “sprinkle OOH sparkles” on individual targets when they’re most likely to be influenced.

It may not be as entertaining as Tom Cruise battling “Pre-cogs” and Max von Sydow, but hey, it’s just 2026!