MasterCard Thought Leaders Share Their Brand Story at The Vertical Series: Finance

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At The Vertical Series breakfast on July 16th, The AD Club and Yahoo were pleased to welcome MasterCard’s Cheryl Guerin, EVP/Group Executive, and Seema Chibber, VP Media Planning and Partnerships and Marketing Strategy and Planning, to the stage to take a look into the finance category through the lens of marketing. Together they discussed MasterCard’s initiatives to drive greater consumer connections with cardholders, around one central objective: how can a business-to-business organization effectively engage consumers? Here’s what we learned:

  • Emotions are Priceless. For everything else, there’s MasterCard. The Priceless campaign has remained wildly successful since 1997 because it universally touches people. MasterCard has remained relevant because their marketing strategy is about creating a movement, not just relying completely on traditional methods such as TV.
  • Vertical Trend: Reach Consumers Locally. In a society surrounded by stressors, MasterCard is evolving their brand platform from a focus on observing priceless moments to enabling them, often through local initiatives. From Priceless Cities to Priceless Surprises to Acceptance Matters, MasterCard has placed a major emphasis on creating meaningful and authentic connections with their audience.
  • The Results Have Spoken. MasterCard’s marketing strategy has paved the way for significant growth both financially and in brand equity. Their social media movements have been extremely successful. In the case of Priceless Surprises, MasterCard exceeded major social hashtag campaigns in just 4 months. They also successfully leveraged media and consumers to donate $25MM+ to cancer research.

Q&A Moderator: 

Christopher Maccaro, Yahoo!

Presenters:

Cheryl Guerin, EVP/Group Executive, US Marketing, MasterCard

Seema Chibber, VP Media Planning and Partnerships and Marketing Strategy and Planning, MasterCard

THE AD CLUB OF NEW YORK ELECTS SIX NEW DIRECTORS TO BOARD

Honors 12 Members for Outstanding Support at The 118th Annual Meeting of the Members

AD Club Logo

 NEW YORK – July 24, 2014 – The ADVERTISING Club of New York, the industry’s leading professional organization representing the vision and mission of the global advertising community across crafts, welcomed six new members to the Board of Directors at its 118thAnnual Meeting of the Members.

The event took place at New York’s New Museum, where Board Chair Laurel Rossi, President of Havas Worldwide Strat Farm and AD Club President & CEO Gina Grillo honored new and retiring Board members, and recognized the recipients of the President’s Awards, the Club Key Award and the Rising Star Award.

The six new Board members include: Brad Elders, SVP, East Coast Sales, AOL; Mark Ellis, VP, North American Sales, Yahoo; Eliza Esquivel, VP, Global Brand Strategy, Mondelez; Scott Falzone, Industry Director/Retail, Google; David Lawenda, VP, Global Sales, Facebook; Olivia Farr, SVP, Senior Account Director, BBDO. This year’s Board will work together with a major focus on accelerating i’mPART, an initiative to raise awareness of the benefits of diversity in business and rally professionals around a shared movement. The acronym represents the pillars of the initiative – to Promote, Attract, Retail and Train multicultural talent.

“Our prestigious Board, including our newest members, reflect the club’s commitment to promoting bravery in our business. Their leadership in creativity, diversity of thought, and the business innovations to their credit are fantastic. They represent an amazing cross section of companies changing the face of marketing.  Each and every board member wants to make a difference and is committed to supporting our mission to propel the industry forward,”  Laurel Rossi, Chairman of The ADVERTISING Club of New York and President of Havas Worldwide Strat Farm.

The 2014 Director inductees include: Laurel Rossi, President, Havas Worldwide Strat Farm (Chairman of the Board); Carl Fremont, Global, Chief Digital Officer, MEC Global (SVP); Rick Song, Global Head of Media Solutions Sales, Zefr (VP); Brad Jakeman, President, Global Beverage Group, Pepsico (VP); Mari Kim Novak, SVP/Global Advertising Solutions, Rubicon Project (Treasurer); Beth-Ann Eason, SVP/Digital Development, Conde Nast and GM, ZipList (Chairman Emeritus); Joanne Davis, President, Joanne Davis Consulting; Marie Devlin, SVP, Advertising, Media & Sponsorships, American Express; Michael Duda, CEO, Johannes Leonardo; Lori Erdos, Publisher, Smithsonian Media; Wright Ferguson Jr., President, AdForum USA; Ronald Fierman, President, Digital Pulp; Heide Gardner, SVP/Chief Diversity & Inclusion Officer, Interpublic Group; Deleela Jones, Director Client Services, USA Today; Rob Master, VP Media, Americas, Unilever; Ian Parmiter, SVP, Integrated Ad Sales Marketing, Discovery Networks; Audrey Siegel, Managing Partner, Assembly; Connie Garrido; Kris Magel, Chief Investment Officer, Initiative; Lee Nadler, Marketing Communications Manager, MINI USA; Darryl Nicholson, VP, North America Marketing, Johnson & Johnson; Donna Speciale, President, Turner Entertainment; and Diana Zaccardi-Yekta, Vice President, Verizon Wireless.

The AD Club also recognized the recipients of the 2014 President’s Award, which is granted to individuals who have demonstrated an outstanding volunteerism and commitment to the Club.  This year’s recipients include: Carly Bennett, Communications Manager, Droga5; Marie Devlin, SVP, Global Advertising, Media, and Sponsorships, American Express; Jordan Edelstein, Media Planner, Digitas LBI; Sue Geramian, SVP, Global Brand Communications, MRM; Lesley Klein, Vice President, MediaLink; Kris Magel, Chief Investment Officer, Initiative; Kristin Ogdon, Senior Marketing Manager, Microsoft; Jessica Peltz, VP, Business Development, Evol8tion, LLC; Chris Peterson, Producer/Director of Sales/Business Development/Marketing, Postfactory NY; Diana Zaccardi, VP, Verizon.

In addition, Rick Song, Global Head of Media Solutions Sales, ZEFR, was presented with the Club Key Award for outstanding volunteer service; and Emily Goldman, Manager of Content Operations, Vimeo, was presented with the 2014 Rising Star Award.

“Our members’ dedication to our mission is an integral part of our ability to unite professionals around a shared experience and exchange ideas for best practices in the industry,” added Grillo. “Each of this year’s award recipients represents the integrity and passion that strengthens our industry year after year, and we are proud to recognize them for the important role they play.”

The AD Club will pay tribute to the dedication and service of the following retiring Board members: Jerry Canning, Industry Director/Financial Services, Google; Tina Davis, Director of Marketing & Sponsorship, Citibank; Kirsten Flanik, Managing Director, BBDO; Fabio Freyre, VP, Global Marketing Solutions, Facebook; Greg McCastle; and Marty St. George, SVP, Marketing & Commercial Strategy, JetBlue.

About The ADVERTISING Club of New York:

The ADVERTISING Club of New York is the advertising industry’s leading organization, providing members access to a network of thought leaders, the fuel for creativity, greater diversity, and the best training for professional development. The AD Club represents the vision and mission of a vibrant international advertising community across crafts, uniting professionals around a shared experience and passion in the name of exchanging ideas and best practices for business. The AD Club is the facilitating sponsor of the International ANDY Awards, (www.andyawards.com), celebrating its 50th year of recognizing outstanding creative achievement in advertising in 2014.www.theadvertisingclub.org.

Speed-Dating Is The Tinder Of Innovation

“Pitch nights become meat markets, and speed dating becomes one-night stands, when in reality, each and every startup on show is — and should be looked at as — a potential soul mate.”

Joseph Jaffe, founder and CEO of Evol8tion

Check out Evol8tion CEO Joseph Jaffe’s latest MediaPost article titled “Speed-Dating is the Tinder of Innovation” on MediaPost. We were delighted to have Joseph lead last night’s ADTHINK event, co-hosted by Redbooks and sponsored by Davis & Gilbert.

Follow Joseph on Twitter @jaffejuice

Full article link: http://www.mediapost.com/publications/article/230492/speed-dating-is-the-tinder-of-innovation.html

AD Club Person of the Month – July

Mark Ford
Executive Vice President, Advertising Sales
Time, Inc. 
mark ford
Each month The AD Club recognizes an outstanding individual who has demonstrated a strong commitment and is a valuable member of our organization and the industry at large. This month we recognize Mark Ford, Executive Vice President, Advertising Sales, Time, Inc. Your dedication and support are greatly appreciated. Congratulations!
For more than a century, The ADVERTISING Club of New York has driven impactful change in the advertising industry, igniting conversation around the causes that matter most – diversity being one of them.
As you may be aware, the Club launched a new platform, i’mPART, to encourage and support a diverse workforce and raise awareness of the benefits of diversity in business. To date, it has raised more than $1 million to support the nation’s leading diversity programs.
This unprecedented success would not be possible if it weren’t for our dedicated publishing partners. Mark has been a huge proponent of i’mPART, and continues to champion the effort at Time. For that, we recognize Mark as The AD Club’s July Person of the Month.
As EVP, Advertising Sales, Mark works across Time Inc.’s brands to drive overall advertising sales revenue for the company and to build on Time Inc.’s leadership in the marketplace. In this role, he oversees Branded Solutions, Content Solutions and Targeted Media, and is also responsible for elevating the profile and adoption of Time Inc.’s slate of new ad products, which draw on the company’s premium content, scale and rich data and insights.
A 28-year veteran of Time Inc., Mark has driven innovation and revenue for some of the world’s biggest media brands through multiplatform product development, digital and international expansion, licensing and retail initiatives. He was named to BusinessWeek’s 2008 list of the “Most Influential People in Sports Business” and Mediaweek’s 2010 list of industry innovators.
We applaud Mark for his dedication, time and support, and look forward to a continued partnership with Time, Inc..
Please join us in thanking Mark and Time Inc. for all they have done and continue to do.

Rubicon Taps Mari Kim Novak as New Chief Marketing Officer

Mari Kim Novak

Advertising automation company Rubicon Project named Mari Kim Novak, Treasurer of the AD Club’s Board of Director, as its new chief marketing officer.

Novak was previously senior vice president of global advertising solutions at the company and worked for Microsoft in advertising for nine years earlier in her career.

Congratulations, Mari Kim, from the AD Club family!

See full story in the Wall Street Journal here.

Highlighting the 2014 International ANDY Awards Show

This past April, The AD Club had the privilege of gathering together some of the brightest and most innovative creative minds in advertising under one roof in New York City to honor their remarkable achievements in the industry. The celebration awarded the most inventive, engaging and provocative work from the past year as well as from the past five decades in a special anniversary edition. To honor the 50th, The ANDYs introduced the Bravery Awards to showcase those, both past and present, who have taken a stand to develop courageous marketing strategies, which truly push boundaries and fuel new avenues for creativity.

The ANDYs honored some of the most esteemed advertising icons of all time, including Lee Clow, Chairman and Global Director of TBWA\Worldwide; Dan Wieden, Co-founder of Wieden + Kennedy; Bob Greenberg, Founder, Chairman and CEO of R/GA; Sir John Hegarty, Founding creative partner of BBH London; Rich Silverstein, Co-Chairman/Partner, Goodby Silverstein & Partners; Jeff Goodby, Co-Chairman/Partner, Goodby Silverstein & Partners; Mary Wells Lawrence, founder, Wells Rich Greene; and David Abbott, founder, AMV BBDO, throughout the evening. In keeping with the night’s theme, these eminent advertising figures called upon new and emerging talent within the industry to be truly brave in their endeavors and take every opportunity to shake up traditional methods.

Congratulations and thank you to all of the award winners, members of the jury, sponsors and guests who made the night truly spectacular!

The Internship Series: A Testimonial

As an organization that prides itself in establishing meaningful connections throughout this industry’s vast network, we are always thrilled to share testimonials from AD Club members – past and present – who are able to carry their experiences with them into the next phases of their career. With our 2014 Intern Series set in motion, reminiscent perspectives are nice reminders of how truly valuable networking as a young professional can be. 

 

Testimonial, Meredith Rowe, Assistant Account Executive, BBDO:

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I had the pleasure of being part of the New York Ad Club Internship during the summer of 2013. Through the program, I was placed in an internship at BBDO Worldwide. As a result of this internship, I returned to intern again over winter break and am now a full-time employee. 

I am so thankful for my internship with the Ad Club, both for my time at BBDO and for the opportunities provided by the Ad Club. The lunches each week supplied endless networking instances both through the agencies we visited and through my fellow interns. As a result of visiting Deutsch specifically, I was able to organize a trip to visit the agency when UF Ad Society did its annual New York trip. 

The Ad Club provided me a wonderful introduction to New York and a platform on which to build my career. For that I will be forever grateful. 

The Six Best World Cup Ads

(As originally published in CNNMoney.com, June 25, 2014)

By Ben Brody

Sure, companies unleash a lot of money — and creativity (sometimes) — for Super Bowl ads. But it’s World Cup spots that get the eyeballs, at least on the web. Since April, viewers spent 1.2 billion minutes on YouTube watching World Cup ads, according to the video-sharing service. That’s about four times what they spent viewing Super Bowl ads this year. What’s everyone watching? These:

1. “Winner Stays,” Nike

With nearly 82 million views, this is one of this year’s most popular ads. It starts with two teams of regular guys challenging each other to a match, but as the game goes on, they transform into Cristiano Ronaldo, Wayne Rooney, Neymar Jr. and other well-known players. Basketball star Kobe Bryant and the Incredible Hulk even make appearances. This 4-minute spoof is perfect for half-time or pre-game viral viewing.

2. “House Match,” Adidas

What would it be like if David Beckham and Zinedine Zidane took on Gareth Bale and Lucas Moura in a glass-smashing indoor game? This ad tells you.

3. “The Match Part 1,” Samsung

More Ronaldo, more Rooney, plus Lionel Messi and others — clearly individual players are the prized brands right now. In the 7-minute first part of this epic, the world’s best strikers go up against a group of rough-playing aliens. (The second part is forthcoming.) Our boys have a lot of motivation: The aliens will destroy Earth if they fail. But can they work as a team after a lifetime as rivals? It’s like a dramatic, CGI “Space Jam” for soccer.

4. “All-Time Greats,” Emirates

While flying Emirates, Cristiano Ronaldo (who else?) notices two men discussing the “legend” in their midst. But it may not be who we think.

5. “United in Rivalry,” Visa

In this multi-lingual ad, we learn that even Nobel Peace Prize laureates love a little trash talking when it’s on the soccer field and their home nation’s honor is at stake. Bonus: Morgan Freeman narrates the end.

6. “GOL!” McDonald’s

Kick a ball into a third-story window? Or into a moving basket? No sweat in this ad, where some seriously impressive soccer tricks are on display.

See the full story here: http://buzz.money.cnn.com/2014/06/25/best-world-cup-ads/

 

The Value of Mentorship

Each summer, The AD Club hosts its prestigious summer internship program, offering a select group of undergrads from across the nation the opportunity to intern at some of the leading media and advertising companies in New York City. Interns are granted access to mentors – experienced industry professionals – to guide them through the summer, sharing advice for starting our in their careers.

Mentor Diana Zaccardi, VP Supply Chain Management at Verizon Wireless, offers some words of wisdom to these youngsters. Follow Diana on Twitter @yektadi.

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What is the value of mentorship in the advertising industry? 

I think it is critical to have a mentor. A mentor should be someone that knows you well enough to guide and coach you through your professional journey.  I don’t recommend it be someone that you work for currently or even a friend. It has to be someone you have worked with that knows strengths and weaknesses and can effectively coach you. I have several mentors that I lean on. They help me in a variety of ways. They provide an unbiased point of view when trying to solve a difficult problem. Mentors can assist in clearing roadblocks through their own networks. They also are helpful in providing career counseling. I have found them to be extremely valuable and an absolute must!

What are the best pieces of professional advice that you carry with you day to day?

Love what you do—it brings passion to your work, motivates you and above all,  keeps you happy!

  1. Act with Integrity at all times
  2. Make time for you, your family, and work…in that order.
  3. Stay curious- ask questions so you keep learning throughout your career
  4. Never be afraid to try- take risks
  5. It’s okay to make mistakes, that’s how you learn
  6. Appreciate the people that help you and let them know so!  
  7. Focus on your work and do your best, the reward always follows
  8. Be a good team player to your colleagues
  9. Details matter, so pay attention to them

These guidelines have changed throughout my career as I have grown. They have worked to help me be successful.

What College Grads Need to Know Before Entering the Ad Industry…

College graduation is an exciting time, but it can also be filled with uncertainty. Landing that first job in the industry is not always an easy task in today’s economic climate, and it pays to identify and utilize advice from industry leaders who once stood in those rookie shoes. We polled The AD Club’s Board and partners, who have great success and experience, on the most essential advice for young talent entering the industry today: what is the one thing they should know to help prepare for a entry-level advertising job?

Donna Speciale, President, Ad Sales, Turner BroadcastingDonna Speciale

I have two pieces of advice. 1) Remember: your reputation is your biggest asset. And 2) stay connected to everyone you do business with. You never know where they will end up.

Lee Nadler, Mini Marketing Communications Manager, MINI USA

One of the truly exciting aspects of the marketing industry is the revolutionary shift that occurs with new technologies that give life to new techniques. For example, Facebook, Twitter, etc. didn’t exist when I started my career (ahem) 20+ years ago. Social is now a key channel for connecting.

Lee Nadler, Mini Marketing Communications Manager, MINI USA

Lee Nadler, Mini Marketing Communications Manager, MINI USA

And it contributes to the fun I have in my current role as marketing communications manager at MINI USA of learning and exploring. While I encourage you to envision goals for your career in marketing, celebrate the changes and enjoy the path to reach your summit of success.

Joanne Davis, President, Joanne Davis Consulting, Inc.

College graduates will be stars in advertising if they know the advertising A, B, C’s…

A = Advertising students – you can’t fake it; you can turn off a potential employer by not knowing what the agency has done that’s world class or why you want to work for that agency versus “I want a job.” It’s about them AND you, not just about YOU.

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Joanne Davis, President, Joanne Davis Consulting, Inc.

B = Business – it’s one of the most fun business careers anywhere and at a young age, you have the chance to make a major impact. It would take until your 30’s to impact other industries, but advertising is a young business.

C = Creativity and Courage – we are all creative and college grads have a fresh perspective; digital first is language that excites bosses.

Denise Teixeira, Division Director, The Creative Group, New York

For new graduates looking to land a job in advertising, the time is now. According to the Bureau of Labor Statistics, advertising jobs are on the rise, projecting a 14% job growth. As businesses strive to stay ahead of the competition, they will look to creative professionals to implement new strategies and campaigns. To stand out against other applicants, make sure to polish your personal brand and be prepared to demonstrate your value. Check out industry resources that will help you get ahead – The Creative Group’s Hot Jobs and Definitive Guide to Getting

Denise Teixeira, Division Director, The Creative Group, NY

Denise Teixeira, Division Director, The Creative Group, NY

Hired are great places to start!

Matt Rakow, Account Executive, McCann Erickson

In retrospect, the most important thing I wish I had more of when I first started out is context. Upon graduating with strong grades and experiences, I believed I was fully ready and prepared for what “the real world” would offer. In actuality, the majority of the lessons I apply on a daily basis came from my first job post-graduation. College (ideally) prepared you with a strong foundation and understanding of the field you are entering. Only once you’re fully immersed can you truly begin to understand the

Matt Rakow, Account Executive, McCann Erickson

Matt Rakow, Account Executive, McCann Erickson

intricacies and nuances of your craft. You may have graduated, but the learning has only just begun.